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YouTube Still Ranked # 1 Most Used Social Media Platform In India Amid Instagram Rise: Report


  • Micro-influencers have as many branded agreements as possible, but Nano-influencers obtain a higher median engagement.
  • The Trade Aid Society’s survey indicates that India is one of the most diverse and fast-growing markets across the world, with a social media population of 448 million users and a rate of 21.2% year-over-year growth.

AnyMind Group, an end-to-end trade support platform, has released its annual Indian report on “The State of Influencer marketing in India 2021 “which studies the influencer marketing space in India in depth to analyze various factors such as median engagement rates and the breakdown of influencer categories. The report highlights that YouTube continues to rank first among Most used social media platforms in India amid the rise of Instagram. Facebook and Twitter saw a significant increase compared to other social media platforms in 2020-21.

The report leverages data from over 15,000 influencers in India on the company’s influencer marketing platform, AnyTag, and the influencers were categorized in the report into five categories: Top Stars, Macro- influencers, micro-influencers, nano-influencers and end users. to clarify more. Following their review, they discovered that Nano-Influencers hold the most engagement in the world of Influencers. However, it’s important to note that engagement measures referral engagements against the total number of subscribers. Turning to the influence verticals, food and drink influencers receive a generally lower median engagement rate on Instagram compared to fashion and beauty and arts and entertainment influencers, while performance of Food and drink influencers on Facebook and YouTube are almost equal to others. two verticals.

They also revealed the most popular verticals for influencers in India. Out of all the top 15 verticals, they found pet influencers ranked 11th, one of the most unforeseen verticals. For brands, it’s important to note that the main influencer verticals are very diverse in the types of products they can endorse, but understanding individual influencers and their audiences is key to finding the right influencer (s) to support. a specific campaign or product. characteristic.

YouTube Still Ranked # 1 Most Used Social Media Platform In India Amid Instagram Rise: Report

The data was further divided into: Performance and Outreach, where research found that in India the majority of campaigns are focused on awareness in key sectors.

YouTube Still Ranked # 1 Most Used Social Media Platform In India Amid Instagram Rise: Report

Regarding the reports, Shuchi Sethi, India Lead, AnyTag, AnyMind Group commented: “This report includes key verticals of influencers who work the most in India for brands to understand and make their investments in marketing, as well as social media. the most attractive. Platform. With this information, brands and marketers can make informed influencer marketing decisions and educate themselves to effectively amplify their campaigns and messaging to their target audience.

The data was obtained from influencers in India via the AnyTag platform and encompasses influencers of all ages, all major social media platforms (YouTube, Facebook, Instagram and Twitter) and all influencer lines mentioned above.

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