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Why creating authentic social media content is crucial

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When it comes to retaining and attracting customers, brands must establish trust. It is a critical factor in any relationship, personal or professional. HighStrike has built a brand based on trust, consistency and deep customer appreciation. Through communication with a clear brand voice, HighStrike translated this authenticity to social media. By engaging with customers while respecting company principles and responding to what people have to say, HighStrike has created truly organic social media content that customers love.

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The HighStrike Team

HighStrike knows that you need to have a high degree of trust with your customers. Trust that you will be there for them, that you have their best interests in mind, and that you practice what you preach. Remember that you play an important role in the lives of your customers. You must exceed expectations, but since we are human, missteps are inevitable. Although mistakes do happen, what matters is how you recognize the mistake and what you do to fix it. Just a year or two ago, a popular K-beauty company had a nightmare scenario with one of its sunscreens. As it is an essential element to protect against skin cancer, an accurate SPF index is necessary. The product in question claimed to be much higher than the minimum rating, but was tested much lower.

Worse, the company didn’t seem to take responsibility for the debacle and wasn’t responding to questions and comments on its social media pages. Customers were outraged and lost faith in the brand; thus, his reputation was badly damaged. HighStrike took this as a lesson in what not to do when such a situation arises. It would have been a great opportunity for the brand to use social media for damage control, but it chose not to. Authentic social media content can prepare brands for good and bad press while providing a layer of transparency that has been lacking for years.

HighStrike sees social media as an ambassador for brands and businesses. As one of the outlets of a brand voice, this ambassador must be authentic at all times to nurture the relationship between brands and customers.


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