Media content

While Facebook blocks Australian media content, Google does the opposite


Facebook has blocked all of Australia from sharing or viewing local and international news content, due to proposed legislation that would require social media platforms to pay Australian media for links shared on its sites. However, Google’s decision on the matter stands in stark contrast to Facebook’s reaction.

“In response to Australia’s new media bargaining law, Facebook will ban publishers and people in Australia from sharing or viewing Australian and international news content. The proposed law fundamentally ignores the relationship between our platform and the publishers who use it to share news content, ”said William Easton, Managing Director of Facebook Australia and New Zealand.

Australians took to Twitter to share what the ban looks like. According to the journalist Bianca Britton, users will not be able to view or share Australian or international news, and users around the world will not be able to access Australian news content.

Here are the effects of Facebook’s media ban in Australia:

  • Australian publishers are not permitted to share or post any content on their Facebook pages.
  • International publishers can still post to Facebook, but links and posts will not be viewable in Australia.
  • Australian users cannot post or share news on Facebook.
  • Non-Australian users cannot view or share news from Australian publishers on Facebook.

In contrast, Google, the other tech giant, has entered into financial deals with a number of news platforms, including Rupert Murdoch’s News Corp for an undisclosed fee and Australian Seven West Media for a fee. estimated at $ 30 million (RM 121 million).

Initially, Google threatened to pull its search engine out of Australia in reaction to the proposed legislation. But Australia retaliated by threatening to migrate to Microsoft’s Bing, resulting in Google compliance.

As part of the law, Google will also have to share changes to its algorithm in advance with Australian news companies. Google’s agreements could potentially lead to similar licensing deals around the world. A member of the European Parliament said he “hopes to incorporate measures similar to those in the Australian code” into future legislation.

“If Australia is successful in pushing through the law and showing it works, it could set a precedent for others,” said Daniel Gervais, professor of law at Vanderbilt University.

At the moment, it is too early to say how greatly the change is affecting Facebook and the Australian media. So far, I’ve noticed more activity from Australians on Twitter as they try to get used to the lack of press articles and Facebook posts. The lack of official sources could also lead to an increase in the spread of disinformation.


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