Media literacy

What is media literacy and why is it important? | MorungExpress

We live in the information age, where we are constantly bombarded with information. This era has given us the ability to easily access information and knowledge. However, with the advent of the information age, especially with the internet, “information overload” has become a condition in which you absorb too much information at once and are unable to think about it clearly. . Bertram Gross, a professor of political science at Hunter College, coined the term, which is used to describe people’s inability to make quality judgments when faced with massive amounts of data. And that data includes fake news that spreads quickly online, the difficulty of privacy, the blurred line between free speech and harmful speech, the influence of advertising, especially among children, news reporting biased, under-representation of communities or group stereotypes, etc. on. With that in mind, understanding how all types of media content are produced and digested has never been more important.

The ability to critically analyze the information you see and hear in the media is called ‘media literacy‘. With the amount of information we receive every day, critical thinking is an essential skill in helping individuals find credible sources and identify bias in the media. This can, for example, help you identify fake news and recognize the agenda behind media content, such as support for political views, etc.

As we consume a large amount of information, not only from conventional sources such as television, radio, magazines and newspapers, but also from non-traditional sources such as video games, social media, etc., the need for media literacy is growth. And, with advances in technology and the internet, platforms such as social networking sites allow everyone to generate content. This introduced many positive aspects for the public, such as the possibility for everyone to express themselves and be creators, to bridge the gaps between groups and to overcome geographical barriers. However, it is much more difficult to use the media effectively if a person cannot distinguish between what is false and what is true. Society, which frequently contributes to the creation of modern culture, can influence the opinions, attitudes and actions of the public. These impacts can also, for better or worse, reinforce existing beliefs. Therefore, the use of media can have a significant impact. And therefore, media literacy should be encouraged so that content creators are aware of their production as well as audience consumption.

Media literacy does not necessarily involve finding flaws in all media content, but it does include critical examination of media only after understanding the meaning of the messages. Media literacy tries to help you see the media experience from a variety of perspectives, including your own opinion of media messages. It teaches you how to interact thoughtfully, critically and judiciously with different tools, including understanding the following questions: who is the source or transmitter of information? What are the targeted targets? What is the context of the content? What motive can the author or creator have? Where does the information come from? Is there another source that backs up the information? What details were omitted and why?

Media awareness and training, as well as workshops and seminars related to cybercrime, were organized at school and community levels. And while certificate and diploma courses in journalism and mass communication are now more accessible, critical skills in media content are studied in some institutions only when it is necessary to make them more accessible to the public who create and consumes media content daily. It is also essential to equip people with the knowledge and skills to manage the huge amount of information sent, especially via social media. The integration of digital media education programs into the curriculum is an important policy that we need to form responsible citizens while supporting democratic values.

In conclusion, media literacy is the foundation for understanding media and their function in our society. It also teaches some of the fundamental tools needed for critical thinking, analysis, self-expression, and creativity, all of which are needed in today’s world.

Degree of Thought is a weekly community column initiated by Tetso College in partnership with The Morung Express. Degree of Thought will look at the social, cultural, political and educational issues that surround us. The opinions expressed here do not reflect the opinion of the institution. Tetso College is a UGC-recognized business and arts college accredited by NAAC. The editors are Dr Hewasa Lorin, Dr Aniruddha Babar, Khangpuiliu Pamei, Rinsit Sareo, Meren and Kvulo Lorin. For feedback or feedback, please email: [email protected]tetsocollege.org.


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