Media content

Welt der Wunder, Synthesia and the media content industry’s tech race

With the recent launch of Welt der Wunder’s (WDW) security token, the sun may have just risen on the media content industry. This breakthrough marks the start of many milestones that the contribution of blockchain technology to the media industry will continuously bring.

Speaking of technology, many have argued that integrating technology into everything we do will lead to the slow demise of our humanity. On the contrary, it has made us more human than we can imagine. Imagine the number of lives that have been lost without the improvements in health diagnostics or the laborious processes involved in the production of goods and services that have been facilitated. Our efforts to improve the lives of those around us have prompted us to be innovators more often than the need for personal glory.

(Hendrik Hey, CEO of Welt der Wunder, is at the forefront of tokenization of the media content industry)

This revolution has not left any industry unscathed, especially with the advent of blockchain technology. The media industry has not benefited as much from technology as other industries. This may be due to the illusion that the earning power of media content could not be increased due to increasing competition. It took a few years and reckless CEOs to change that notion and spearhead change, including Hendrik Hey, the founder of Welt der Wunder.

Another company with giant strides comparable to Welt der Wunder in the multimedia content industry is Synthesia. Let’s take a look at how they changed the media content industry.

Welt der Wunder (WDW)

Welt der Wunder, translated by World of Wonders, was founded in 1996 by Hendrik Hey. They are known in and around DACH for delivering free content consisting primarily of science, documentaries, and entertainment. Spanning over 25 years in the media industry, Welt der Wunder has identified four main challenges plaguing the global media industry. With the aim of responding to content producers and at the same time providing answers to these challenges, the MILC platform (a platform based on blockchain technology) has emerged.

The four challenges MILC aims to address are global content availability, complex licensing, the discovery process for buyers, and early viewer feedback. Eliminating these problems will increase the creative and earning power of content producers, eliminating costly middleman fees and automated licensing procedures.


Synthesia broke the record for being the first startup to be named in Forbes magazine’s ‘boldest media and tech companies’ in 2019. They pioneered the ‘synthetic media’ niche. Synthesia uses artificial intelligence (AI) to reproduce content in other languages. All you have to do is type the words in the desired language into a preexisting video and let the AI ​​smooth out the lip sync so that it appears as if the person is speaking in that language.

This distinct feature will reduce advertising and campaign costs. There will be no need to shoot more videos in different languages ​​or pay for interpreters.

WDW’s MILC can be considered the more sophisticated of the two, as integrating blockchain into the media industry is always seen as a new idea. This novelty puts MILC in the spotlight and with high expectations.

Welt der Wunder Security Token Offer

In the still dynamic and aggressive world of blockchain technology, startups and businesses must constantly improve their solutions and offerings, or they could soon become obsolete. As a result, startups need adequate funding to continuously launch the idea until there is wide adoption of its services and it becomes self-sufficient. And this funding can take the form of ICO, IPO or STO.

Welt der Wunder’s security token offering aims to raise enough money (€ 25 million) through the security token offering to better meet the needs of expansion and continuous innovation in return for dividends up to 20%. With an expected total return on investment of around 544% after five years, WDW is sure to hit the target sum before closing the offer window in December.

How to invest

The mode of application is quite simple and is done in three steps.

First of all, you need to register for an audit. You will need to be vetted as a professional investor before you can get your hands on the security token. Register with Black Manta Capital Partners (BMCP), who will verify your details to ensure that you are eligible under Annex II of DIRECTIVE 2014/65 / EU. Upon registration, you receive a copy of the investment details to give you a fair idea of ​​what you are committing to.

Second, you need to send your Know Your Customer (KYC) information to enable them (WDW and BMCP) to perform Anti Money Laundering Analysis (AML). Selection is made to ensure that you meet their suitability criteria.

Third, get as many tokens as you want. If the AML analysis frees you from any money laundering offense, you can then proceed to purchase the security token. Enter the amount (a minimum of 100,000 EUR) that you are willing to invest and indicate your preferred method of payment. After the offer period ends, your security token will be sent to your wallet.

Although offering security tokens is a way to raise funds, WDW does not wish to accept just anyone with cash to pay. They consider the change they seek to make to be much healthier. Consequently, they inserted a clause reinforcing their right to refuse any investment which they find made in contempt.

To get started, visit the BMCP website.


The media content industry is highly competitive due to the heavy use of digital channels and their role in advertising and marketing other sectors. This rivalry and competitiveness can be seen as the instigator of all (or most) of the innovations that followed, most notably WDW’s MILC platform.

To fully understand and reap the benefits of this rivalry, you need to let go of any feelings that you harbor. All the more so with Welt der Wunder’s security token offering ready to go.

This article does not necessarily reflect the views of the editors or management of EconoTimes.

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