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Washington Wizards, first NBA team to launch social media platforms in Arabic

The franchise hopes the social media channels will help grow its brand across the Middle East.

In an effort to increase their international presence, the Washington Wizards have become the first National Basketball Association (NBA) team to launch Arabic-language social media channels.

The @WizardsArabic channel can be found on Twitter and Instagram, and their hashtag is #yallaWizards.

Wizards’ Arabic social media accounts will provide comprehensive coverage of the franchise throughout the season, which will include game analysis, media availability, news, behind-the-scenes access and exclusive content for fans.

The team hopes the chains will help grow the franchise’s brand in the Middle East. It also aims to launch an Arabic-language website soon.

“We are excited to add Arabic-language social platforms to our global portfolio,” said Jim Van Stone, president and chief commercial officer of Monumental Sports and Entertainment (MSE). “We know Arabic-speaking basketball fans will enjoy our content and feel more connected to the Wizards.”

According to the team’s official announcement, the new platforms will provide an outlet for Arab-American and Arabic-speaking NBA fans living in the District of Columbia, Maryland and Virginia (DMV).

The Wizards have also helped grow the sport by hosting youth basketball clinics, esports programs and community outreach initiatives across the Middle East.

The Wizards have a partnership with Etihad Airways, which is the exclusive international airline partner of the Washington Capitals (NHL), Washington Mystics (WNBA) as well as Capital One Arena, since 2015.

In recent years, the Wizards have launched dedicated digital media channels for the team’s Chinese, Japanese, and Israeli fans. It also offers a channel in Spanish @vamoswizardslaunched last month.

The NBA is watching the Gulf

Last November, a multi-year contract between the NBA and the Abu Dhabi Department of Culture and Tourism has been announced.

Last week, two NBA pre-season games between the Milwaukee Bucks and the Atlanta Hawks took place at the Etihad Arena on Yas Island in Abu Dhabi, marking the league’s first-ever games in the United Arab Emirates and in the Persian Gulf.

“After playing games there, we will have played games in virtually every region of the world,” NBA deputy commissioner Mark Tatum said. said before the games take place. “A big part of our strategy is to make sure people can touch and feel the game, because we know that has an impact on growing the fan base.”

The NBA has a long presence in the region, broadcasting games for 35 years and has seen a number of superstars from Kobe Bryant to Hakeem Olajuwon visit the UAE to hold clinics and fan events.

Source: World TRT



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