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Tightrope relaunches community media content exchange | Infrastructure | New


Developer of the Cablecast Community Media station automation, broadcast and publishing platform, Tightrope Media Systems, has undertaken a redesign of its media exchange site that allows local media to access programming and sharing it. is a content sharing site for the PEG (Public, Educational, and Government) television community. Founded in 2007 by Robert Nichols to allow stations in his home state of Maine to exchange content, it has expanded to serve stations and content producers across the United States.

Tightrope took over the operation and development of in 2021 and now states that bringing the core functionality and vision of PEGMedia to a modern technical base with a revised user interface, delivers significant improvements in terms of user-friendliness and effectiveness which facilitate the work of the programmers and the producers of chains. to discover and share what he calls engaging and compelling content.

PEG stations and independent producers who want to stream their content anywhere in the United States can upload their programming to Participating stations can then download and stream the shows locally on their channels. Programs can be downloaded for free, while the nominal download fee – less than $1 per show – only covers the site’s bandwidth and storage costs. While Tightrope offers its own Cablecast automation and delivery platform, is available to all community broadcasters, regardless of the hardware and software solutions they use.

The most visible difference in the new site would be its completely redesigned user interface. Replacing the text-heavy design of the original offering, the new interface offers an intuitive, graphical, tile-driven dashboard while eliminating tedious manual steps. Stations can easily view collections of the most recent uploads; the most popular programs; and shows or episodes specifically relevant to their condition. Users can then explore to discover and download other episodes of the same shows.

The new is also said to make it faster and easier for stations and content producers to contribute their content. The site’s new cloud-based ingest pipeline combines with automated background processing to maximize efficiency and enable seamless scalability as the site grows.’s discussion forums have also been enhanced to better facilitate collaboration between site users and the sharing of ideas about PEG content.

“Community media organizations need reliable, ongoing sources of content to keep their channels fresh and engaging for their audiences,” commented Cablecast Community Media President Steve Israelsky. “There is a wide range of high-quality content that has relevance and interest beyond the local area in which it was created, and provides the opportunity to distribute it to other regions. We want to make content exchange as easy and inexpensive as possible, not just for our Cablecast customers, but for the entire PEG community as a whole. We are excited to improve this service with these important updates.

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