Media platforms

Three Most Popular Social Media Platform Jobs of 2022

It’s hard to believe that, until relatively recently, social media just wasn’t a thing. Now it affects everything from how we shop to how we work and how we communicate with friends and family. It has integrated into every aspect of our lives.

Consequently, social platforms are among the most popular tools in every company’s marketing and communications arsenal. But as we all know, this is an industry that is constantly growing and changing. So with that in mind, we’re highlighting some roles on the most popular platforms of 2022 – and there’s plenty more on our Job Board too.


Did you know that 36.9% of the world’s population are Facebook users? That’s a pretty staggering number, and while it’s no longer the newcomer, Facebook’s massive following means it simply can’t be ignored. The platform primarily caters to Millennials, with the largest demographic being users between the ages of 25 and 35.

It’s worth noting that Facebook in its current form won’t be around forever, as founder Mark Zuckerberg pivots the company under its new Meta incarnation.

But right now you can check out a selection of open roles at Meta. And with offices across Europe, including Switzerland, Germany, Belgium, UK, Denmark, Spain, Italy and Ireland, you’re also spoiled for choice depending on location. .


Experiencing huge growth, TikTok is the newcomer to the pack. The platform has seen explosive growth during the Covid-19 pandemic and has 57% female users. Additionally, 32% of TikTok users are between the ages of 25 and 34. This young, female demographic is powerful – the company only started in 2017 and just two years later TikTok was one of the top five most downloaded apps in the world.

And it’s only growing – many job seekers see a role on the platform as a great way to build a meaningful career. 79% of employees say it’s a great place to work and that employees have a lot of responsibility to shape their roles and projects. In Europe, the company is present in cities such as Paris, Berlin, Dublin and London.

To browse open positions at Tiktok, check out our Job Board.


While Pinterest has been around for a long time – 12 years – the image-sharing platform saw record growth in 2020, gaining more than 100 million monthly active users between January and December of the same year.

It now has around 431 million monthly active users and in February 2021, Pinterest reported 459 million monthly active users, which at 37% was the largest year-over-year increase that he has ever seen.

As a visual search engine, it gives brands the ability to target customers while they’re still at the very beginning of the sales funnel. Moreover, it provides users with a seamless shopping experience through the built-in links. Pinterest has a large presence in Europe with offices in Ireland, UK, Germany, Spain, Italy and France.

Vacancies on this female-friendly social platform are available on our Job Board.

Bonus platforms

Of course, there are many other social sites that offer growth and, therefore, job opportunities. Meta-owned WhatsApp is one. With a staggering two billion monthly active users, company chief Will Cathcart said about 175 million people message business accounts on WhatsApp every day.

A social media veteran, YouTube was founded in 2005 as a video dating site. Things didn’t exactly go to plan, and its three founders, Chad Hurley, Steve Chen and Jawed Karim, sold the company to Google for $1.65 billion in 2006. Today, it’s the second biggest driver. internet research.

Are you looking for your next social media role? The Tech EU job board offers a wealth of exciting opportunities for you to explore.

Main picture: Laura Owl

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