Media content

The second annual SVG Teams Summit will focus on social media content and digital production tools on Thursday, February 3


After a special 2020 and a more normal 2021, the league and sports teams are back in action and looking forward to an even more prosperous 2022. SVG Teams Summit, this virtual event will feature informative panel discussions and case studies with executives and production professionals to better understand the current state of team-based content creation. CLICK HERE record.

Here is an overview of the agenda:

12:05-12:35 p.m.: Major League Baseball preview
The Major League Baseball season is right around the corner, and teams are working on generating the next generation of content that will prepare fans to participate in the upcoming regular season schedule. Professionals from MLB organizations point to the brainstorming that takes place at the start of the year during spring training and what ideas or techniques from last year can still be used this season.
Confirmed panelists:
Ricky Mast, Atlanta Braves, Digital Media Content Manager
Sue Joe, Los Angeles Dodgers, Social Media Director

12:35 – 1:05 p.m.: Capture technology: the latest cameras, lenses and equipment for team productions
Digital and social media content would not be possible without the physical devices used to capture footage and visuals. Manufacturers of production equipment and materials use the latest solutions, including cameras, lenses and microphones.
Confirmed panelists:
Shahpour Nosrati-Fard, Sony, National Technical Lead for ProCam, North America

1:05 p.m. – 1:35 p.m.: National Football League Prospects
In the National Football League, content really is king. Whether it’s covering the NFL Combine, the NFL Draft, the regular season schedule or some of the league’s top events like the Super Bowl, Pro Bowl and international games at London’s Tottenham Hotspur Stadium, the digital teams are always on the move. The team producers talk about covering these marquee events, how it differs from their duties in a regular game, and more.

1:35 p.m. – 2:05 p.m.:
Ahead of the 2022 MLS and NWSL seasons, there are plenty of reasons to be excited as a football fan in the United States. Headlining both one-year squads and newly introduced expansion franchises, individuals from both leagues discuss what it’s like to cover a new club and how to invest new fans over the course of the first season.

2:05 p.m. – 2:35 p.m.: Editing, storage and MAM: how teams produce and manage more media than ever before
Once these sequences are recorded, it is essential that the teams can sort, organize and retrieve the files efficiently. Experts discuss the workflows needed for proper video editing, file storage and transfer and some examples of current solutions on the market.

2:35-3:05 p.m.: National Hockey League Insights
In the National Hockey League, all 32 teams do their best to showcase the fast-paced yet artistic nature of the sport. In this 30-minute chat, content creators highlight special projects around milestone occasions like the NHL Winter Classic, NHL Stadium Series and NHL Outdoor Games in Lake Tahoe United States and the NHL Heritage Classic in Canada and how responsibilities change when the schedule returns to the Stanley Cup playoffs.
Confirmed panelists:
Chris Pinker, St. Louis Blues, Senior Director of Digital Content
Andrew Wilkinson, Winnipeg Jets, Chief Digital Officer

3:05 – 3:35 p.m.: Streaming and Distribution: From live streams to social media, how teams deliver their content to fans
When the finished product is ready for the masses to see, sports franchises need a reliable video delivery system. Vendors review the rock-solid software that helps in generating live streaming opportunities and distributing social media content across all popular platforms.
Confirmed panelists:
Paul Finster
, MediaKind, Vice President, Web-Scale Innovation and Sales
Janel Fleming, LiveU, Director of Sales and Head of Sales Group, Sports

3:35 p.m. – 4:05 p.m.:
Over the past two years, the WNBA and NBA have experienced both ends of the production spectrum: from bubble seasons during the pandemic in 2020 to celebrating the WNBA’s 25th year in 2021 and the NBA’s current 75th year. Creatives from both leagues break down the material dedicated to these anniversary seasons and the workflows that are still leveraged by the bubble.
Confirmed panelists:
Amber Del Rio, Chicago Sky, video producer
Nick Monroe, Milwaukee Bucks, Chief Content Officer

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