The great disruption on social media platforms
Between the last presidential election and the lingering pandemic, the past two years have been a turning point for social media giants – and not a good one.
Big tech companies that once prided themselves on facilitating the free flow of information and their commitment to liberal democracy now routinely censor users and content. Platforms that once had great potential to hold governments to account have allowed themselves to become the enforcement arm of government. An industry that once promised to upset the media landscape has taken root here.
It turns out that this kind of censorship and discrimination by Big Techs isn’t just bad for democracy, it’s a bad business model as well.
A perfect example happened at the end of 2021 and the start of the New Year.
At the end of December, Twitter banned Dr Robert Malone, who has contributed to mRNA vaccine technology, his criticism of the coronavirus vaccines. Malone then appeared on Joe Rogan’s hugely popular podcast, “The Joe Rogan Experience”. The platforms immediately censored excerpts from this interview. However, during the conversation, Dr Malone mentioned GETTR, a new social media platform that champions free speech, as an alternative to the giants of Silicon Valley.
Right after the New Year, Twitter also permanently banned a sitting member of Congress, Representative Marjorie Taylor Greene (R-Ga.) For her comments on COVID-19. Facebook temporarily suspended it the next day.
Following these incidents, Rogan announced on Sunday January 2 that he had opened an account on GETTR, which saw an influx of new users. Over 171,000 people signed up that day, which was more than any other day since GETTR launched on July 4, 2021. The next day, nearly double that number (over 341,000) signed up. are registered with GETTR. Even more people joined on Tuesday, and from Sunday to Wednesday morning, more than 707,000 people followed Rogan’s example.
Rogan and GETTR are disruptors of the traditional news media and social media landscapes – a welcome development no matter who disrupts.
Some online commentators wonder if the social media behemoths have ultimately censored themselves in a downward spiral.
We launched GETTR this summer in direct response to what was already a radical shift in the online marketplace, betting that users would choose a platform committed to protecting their freedom of expression and that of others. GETTR has experienced explosive growth in just a few short months. It is now approaching 4 million users, a testament to its appeal in a rapidly changing social media market.
The thirst for a social media forum that neither censors nor discriminates is not unique to the United States, either. GETTR is becoming a truly international platform, and it shows in our data.
Over half a million users have registered in Brazil. One day in December, Germany became the first country for new registrations. France recently saw a 1360% increase in the number of new users in a single day. The people of these very different countries have one thing in common: a shared belief that free and uncensored online information exchange is essential for healthy democracies.
GETTR is designed to allow a wider range of expression than other social media platforms. Instead of having to condense conversations into 280 characters, GETTR users can post messages using up to 777 characters. Users can post longer videos, with GETTR allowing three minutes at a time, while Twitter limits to two minutes and 20 seconds, and edit those videos within the platform itself (a feature that Twitter doesn’t not offer). Our live streaming capabilities are receiving rave reviews in the beta phase, and users can stream live from GETTR itself, instead of relying on another app.
And these features are just the start. Later this year, we will be rolling out even more exciting and innovative features that make GETTR truly unique.
Just as we believe in the healthy exchange of ideas, we also believe in the healthy market for competition. Users learn that there are other options for them to hear and be heard, and the results speak for themselves. Every time a new social media platform enters the arena, registrations on GETTR increase dramatically. Our constant growth is an indicator that our product is the best.
Having said that, however, we do not see GETTR as just another competitor in the industry.
GETTR is a direct challenge to the monopoly of online political thought that the Big Tech titans of Facebook, Twitter and YouTube have created and believe they own. GETTR is a disruptor, if you will.
These companies systematically censor, report, demonetize or ban conservative views – and sometimes even facts that go against the pre-approved beliefs of the left establishment.
Millions of social media users on both sides of the aisle want more freedom online, but it’s becoming clear Big Tech isn’t listening. We are, which is why social media disruptors ended 2021 in an incredibly strong position and start 2022 even stronger.
Jason Miller served as a senior advisor to President Donald J. Trump during the 2016 and 2020 campaigns and is the CEO of social media platform GETTR.
The opinions expressed in this article are those of the author.