Media technology

The global broadcast technology and media market will be driven by the rapid technological advancements during the forecast period 2021-2026

The new Market Research Expert Report titled “Global Broadcast technology and media market Report and Forecast 2021-2026 ‘, gives an in-depth analysis of the global broadcast and media technologies market, assessing the market on the basis of its segments such as platform, application, components, solution, type accommodation and major regions. The report follows the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, and analyzes the market based on Porter’s SWOT and Five Forces models.

Note 1: For an overview of primary and secondary market data (2016-2026), along with business strategies and detailed market segmentation, please click on the sample demand report. The sample report will be delivered to you within 24 hours.

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The main highlights of the report include:

Market Overview (2016-2026)

  • Forecast CAGR (2021-2026): 42%
  • Forecast market size (2026): USD 116 billion

The global broadcast technology and media industry is driven by advancements in the communications sector as the world has become more and more interconnected. As broadcast companies strive to provide their customers with a seamless communication experience, the industry is expected to experience substantial improvements in the years to come. In addition, the increasing use of the Internet, along with the increasing access to media and video streaming, has further fueled the growth of the broadcast technology and media industry.

Definition of the industry and main segments

Media broadcasting refers to the public broadcasting of audio and video. Media broadcasting is necessary for the public to listen to radio programs, watch TV shows or other digital platforms.

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The broadcast technology and media market, on the basis of platform, can be segmented into:

On the basis of Application, the market can be segmented into:

  • Streamer
  • Studios and creators
  • Distributors
  • OTT
  • IPTV
  • Others

On the basis of components, the market can be divided into:

Of these, while software is further subdivided into on-premise and cloud segments, services are further subdivided into consulting, support and maintenance, and managed services segments.

Based on its solution, the market can be divided into:

  • Web content management
  • Content storage solutions
  • Editorial and printing workflow
  • Media / digital asset management
  • Revenue management
  • Ads and data management
  • User Management

On the basis of accommodation type, the market has segmented into:

Among these, while being autonomous, it is subdivided into content creation / storage and content distribution.

Regional markets include:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market trends

The broadcast technology and media industry is driven by the continued growth and integration of technology to provide enhanced broadcast services to customers. Due to the increasing penetration of on-demand content, the popularity of live video streaming, the increase in digital advertising, and the improvement in network architecture have contributed to the growth of the industry. Additionally, content consumption continues to increase as more and more next-generation connected devices are adopted, resulting in better customer experiences. Additionally, new broadcast and media systems have significantly supported the growth of the industry by addressing changing patterns of content consumption.

Key market players

The main players in the market are Evertz Technologies Limited, Video Stream Networks SL, Harmonic Inc. and others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are continuously monitoring the impact of this rapidly changing situation on markets and consumer buying behaviors. Thus, our latest estimates and analyzes on current market trends and forecasts will comprehensively reflect the effects of this emerging pandemic.

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