Media technology

The Global Broadcast and Media Technology Market to Be Driven by Rapid Technological Advancements During the Forecast Period 2021-2026 – Designer Women


Expert Market Research’s new report titled “Global Broadcast and Media Technology Market Report and Forecast 2021-2026′, gives an in-depth analysis of the global broadcast and media technology market, assessing the market based on its segments such as platform, application, components, solution, type of accommodation and the main regions. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2016-2026)

  • Forecast CAGR (2021-2026): 42%
  • Forecasted market size (2026): 116 billion USD

The global broadcast and media technology industry is driven by advances in the communications sector as the world has become more interconnected. As broadcast companies strive to provide their customers with a seamless communication experience, the industry is expected to see substantial improvements in the coming years. Furthermore, the growing use of the internet, along with increasing access to media and video streaming, has further propelled the growth of the broadcast and media technology industry.

Industry definition and major segments

Media broadcasting refers to the public broadcast of audio and video. Media broadcasting is necessary for the public to listen to radio programs, watch TV shows or other digital platforms.

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The Broadcast and Media Technology market, on the basis of platform, can be segmented into:

  • Earthly
  • Satellite
  • Cable
  • OTT
  • IPTV

Based on Application, the market can be segmented into:

  • Streamer
  • Studios and Creators
  • Distributors
  • OTT
  • IPTV
  • Others

On the basis of components, the market can be divided into:

Of these, while software is subdivided into on-premises and cloud-based segments, services are subdivided into consulting, support and maintenance, and managed services segments.

Based on its solution, the market can be divided into:

  • web content management
  • Content Storage Solutions
  • Editorial and printing workflow
  • Media/Digital Asset Management
  • Revenue management
  • Advertising and data management
  • User Management

Based on hosting type, the market has segmented into:

Of these, while standalone is subdivided into content creation/storage and content distribution.

Regional markets include:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market trends

The broadcast and media technology industry is driven by the continuous growth and integration of technology to deliver enhanced broadcast services to customers. Due to the increasing penetration of on-demand content, popularity of live video streaming, increase in digital advertising, and improvement in network architecture have contributed to the growth of the industry. Additionally, content consumption continues to increase as more next-generation connected devices are adopted, resulting in a better customer experience. Additionally, new broadcast and media systems have dramatically boosted the growth of the industry by addressing the changing patterns of content consumption.

Main market players

The major market players are Evertz Technologies Limited, Video Stream Networks SL, Harmonic Inc. and others. The report covers market shares, capacities, plant rotations, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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* At Expert Market Research, we always strive to give you the latest information. The figures in the article are only indicative and may differ from the actual report.

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