Media technology

The Channel Company acquires technology properties from Incisive Media, including CRN UK, Computing Titles

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Rick Whiting

With this strategic acquisition, The Channel Company will expand its presence in the EMEA region, expand CRN as a global brand, and leverage media and IT events as part of an effort to build a global community of end users of computing.





The Channel Company, parent company of CRN, has completed the acquisition of the London-based company’s technology division Incisive mediaincluding his Computing, UK CRN and Overview of distribution partners properties, The Channel Company announced on Friday.

The strategic acquisition brings the CRN and CRN UK brands together under the same company and marks an important step in The Channel Company’s aspirations to make CRN a global brand.

The agreement also creates an opportunity to leverage Incisive Media’s Computing brand and The Channel Company’s Midsize Enterprise Services brand to fuel The Channel Company’s efforts to build a global community of computing end users, a said Blaine Raddon, CEO of The Channel Company, in an interview. .

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“The audiences we serve in the end user and channel spaces now have the opportunity to participate in a larger and much more robust global community,” Raddon said. The addition of Incisive Media titles and events “increases audience value for sponsors, vendors, distributors and solution providers who want to engage with this audience. It gives us a global platform for this commitment.

The acquisition expands The Channel Company’s presence in the EMEA region with its media and events properties, as well as its marketing, consulting and research services.

The acquisition of the properties of Incisive Media completes a process that began in April when UK-based ARC, a global provider of data, events and media platforms, acquired the whole of Incisive Media , including its financial, durability and technological properties.

Both Arc and The Channel Company are backed by investment funds managed by New York-based EagleTree Capital. EagleTree helped close the deal under which The Channel Company has now acquired Incisive Media’s technology division from ARC. Terms of the acquisition were not disclosed.

The acquisition of Incisive Media’s technology properties significantly expands The Channel Company’s channel portfolio which, in addition to CRN and CRN.com, includes events such as XChange, Best of Breed and Women of the Channel, as well as a range of channel-focused marketing, consulting and research services.

The acquisition brings UK-based CRN together with its market-leading US counterpart, CRN.com and CRN magazine – which celebrates its 40th anniversary in 2022. The Channel Company also acquires Channel Partner Insight, which provides news and computer channel information. , both for European and global audiences, through its channelpartnerinsights.com website, newsletters and events.

Computing is a news, research, and events provider for IT management leaders, including CIOs, CTOs, and CIOs. This property is seen to have synergies with The Channel Company’s midsize business services, including the Midsize Enterprise Summit event and the MES Leadership Network community, for mid-market senior IT leaders.

“We have a thriving community of midsize business leaders in the United States, and we want to expand that around the world,” Raddon said. “The Computing property we’re reclaiming with Incisive Media gives us content for the end user community that we can use to tie these things together and build them as a global community for CIOs and IT decision makers.”

A number of The Channel Company, Incisive Media customers — and in some cases both — applauded the combination.

“I was delighted to see news from the US and UK CRN platforms joining forces,” said Simon Chappell, co-founder and CEO of Assured Data Protection. “As the CEO of a company with two headquarters in the UK and the US, it is hugely beneficial to be able to share our message consistently across both continents. CRN has always been a key media platform of choice in both places, and recent news only adds to that prospect.

“The acquisition is a mutually beneficial transaction and I am sure it will be accretive for all parties. As an avid subscriber to the US and UK CRN platforms, I am delighted with the announcement and look forward to see the expected synergies realised,” said Dave Stevinson, CEO of QBS Software, based in Wembley, UK.

The acquisition of Incisive Media’s technology properties is the latest step in realizing The Channel Company’s aspirations to globally expand The Channel Company and CRN brands and grow the portfolio of services it can offer to its channel customers and end users.

In January 2021, The Channel Company acquired Audienz, a cloud marketing services company that has top cloud service providers among its client roster. This deal added global end-user digital marketing services capabilities to The Channel Company’s research and advisory services portfolio.

The Channel Company further expanded its global footprint in February this year when it purchased bChannels, a 23-year-old global channel marketing powerhouse that operates an AI-powered precision marketing platform for marketing tasks. marketing to and through partners. BChannels, based in Oxford, UK, has a presence in the UK, Spain, Malaysia, Australia and the US.

The acquisition of Incisive Media builds on those prior acquisitions, Raddon noted. The addition of bChannels, for example, has provided The Channel Company with an extensive global partner database” and advanced data infrastructure to fully utilize this database to help our supplier customers market the channel more effectively. and end users,” said the CEO.

“This database, coupled with Incisive Media’s relationships and communities, is a powerful combination that allows our Solution Provider, Vendor, and Distributor customers to be more effective when trying to reach both of these communities,” Raddon said.

“They are all part of our overall strategy to deliver more value to our supplier, distributor and solution provider customers,” Raddon said of the series of acquisitions. “With these three acquisitions, we’ve taken The Channel Company and these three companies and created a whole new company.”


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