Media platforms

The best social media platforms for business

There are so many social media platforms out there that it can be difficult to choose the right one for you. This blog will explore some of the major players in social media marketing today and explore their characteristics as well as the downsides they might have. The goal is that by the end of this article, you will have a better understanding of what type of site is best for your business needs. Choosing the right platform is important and making sure your audience is there is essential, as the content you produce on a certain social media site may not cater to that specific audience. There are 3 main social media platforms for business in 2021 and they are:


TikTok is the youngest social media platform with 689 million users. It is most popular among millennials and Gen Z with 48% of users aged 18-29. TikTok is a great place for business because it has a large audience, it’s a good space for user-generated content, and it offers new and creative techniques for marketing. TikTok is a creative video space and the content should always be entertaining and fun. Great ideas for content are trends and challenges, dances, skits, reenactments, and artistic creation. The voice on TikTok should be young and vibrant, and creativity should be at the center of every piece of content. There is an option for paid ads on TikTok, but organic marketing does a lot better on this popular app. If you’re buying to get TikTok organic followers, check out the TokUpgrade Comparison


Instagram is the most popular social media platform with 1 billion users worldwide and 500 million daily active users. 25-34 year olds are the largest demographic on Instagram, followed by 18-24 year olds. The main benefit that Instagram offers to businesses is the massive audience. If you want to do well on this platform, you have to produce original and high quality content, it will get the most engagement and get more subscribers to your account. Like TikTok, young people dominate this platform, so the voice should also be young, fun, and vibrant. If you are looking to advertise on Instagram, you can do so with paid ads they offer to users who have a business profile, as well as with the many growth services available, like Ampya which allows businesses to get real instagram followers.

The different types of paid ads include:

– Photo ads
– Sponsored ads
– Guided announcements
– History announcements
– Video ads
– IGTV announcements
– Carousel announcements

If you want to use organic marketing to reach your audience, this is also an option, as organic marketing works great on Instagram.


Twitter is the oldest social media platform on this list. It was released in 2006 and has 192 million users. 38% of users are between 18 and 29 years old and 26% of users are between 30 and 49 years old. Twitter is a great place for businesses to find customers and connect with existing customers. Twitter also helps businesses build loyalty. Twitter gives users a unique way to express themselves in 140 characters or less. It is a form of microblogging and people love to use
the app for sharing useful information, links to websites, memes, GIFS and visual content. The voice on Twitter is more sophisticated than on other platforms due to demographics. Twitter offers paid ads as well as organic marketing. These are good for increased exposure and visibility.

General advice

People use social media for entertainment and fun, so no matter what the platform, people want to be entertained. It means people want to absorb fun and creative content. They want humor and something that engages them fully. Something that should be avoided is a hard sell because it no longer works; organic marketing is what attracts many followers. The most important thing about social media is engagement because more engagement means better marketing reach, more brand awareness, and more followers.

So there you have it, the best social media platforms for business. All social media platforms offer their own perks, but TikTok, Instagram, and Twitter top the list of the best. If you want to market on social media, these are the platforms to target.

Infographic created by Clover Network, a credit card processing business

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