Media content

Telkom Indonesia would create a multimedia content distribution platform to fight misinformation

Telkom Indonesia has reportedly unveiled plans to create a local media content distribution platform to support the domestic media industry and fight disinformation in Indonesia. This comes in the face of disruption from foreign media platforms, according to ANTARA. Quoting Telkom Director-President Ririek Adriansyah, ANTARA added that this initiative will involve advertising platforms, publishers, media and agencies. It is also said that Telkom is currently in talks “with multiple parties” to develop the platform, in conjunction with other agencies.

Adriansyah added that the platform will stem misinformation and enable Indonesian consumers to get information directly from trusted sources. A rating would be assigned to each story, and Adriansyah clarified that ratings are not given for stories with fancy headlines, but reflect the story’s level of credibility. INTERACTIVE-MARKETING contacted Telkom for additional information.

The rise of misinformation on the media scene has been a widespread problem in light of the COVID-19 pandemic. According to a recent study by Talkwalker and Hubspot, as of February 2020, mentions of fake news, misinformation, and conspiracy theories have increased significantly. This came as the sudden surge of COVID-19 created an information vacuum. Lacking enough information about the pandemic early on, consumers began to fill in the gaps on their own, leading to an increase in fake news and conspiracy theories. The study also showed that 2021 will be the year brands and social media focus on highlighting the truth and silencing “fake news”.

Telkom Indonesia is not the first to fight disinformation in Indonesia. In 2017, the Indonesian government created a cybersecurity agency to fight fake news and strengthen security against hackers targeting state institutions. The agency is overseen by the Indonesian Ministry of Security and is also responsible for monitoring online information.

Similarly, in Malaysia, last March, the Malaysian Communications and Multimedia Commission (MCMC) set up an official Telegram channel for its news verification portal, sebenarnya.my. The channel focused on efforts to combat the spread of fake news on social media, including the COVID-19 issue. Through the channel, MCMC has shared all content regarding COVID-19 in the form of News, Announcements, Awareness, Reminders and Frequently Asked Questions which have been verified by the Malaysian Ministry of Health, either through its official social media accounts or through crisis preparedness. and Response Center.

Globally, social media platforms such as Facebook, Twitter and Instagram have also started implementing changes to their platforms to combat the spread of fake news. Primarily targeted at misinformation around COVID-19, Facebook brought in a global network of third-party fact checkers to review content and debunk false claims about the virus. After being classified as false information, the offensive content will be restricted by Facebook and Instagram, while accurate information will be displayed to users.

Twitter, on the other hand, has used warning labels and messages to provide further explanation or clarification in situations where the risk of harm associated with a tweet is less severe, but people may still be confused or misled by the content. These tags will link to a page hosted by Twitter or a trusted external source with additional information about the claims made in the tweet. According to Twitter, this will make it easier for users to find facts and make informed decisions about the content they encounter on the platform.

Related Articles:
MCMC Launches Official Telegram Channel to Fight COVID-19 Misinformation
Containing the online spread of fake news about the Wuhan coronavirus
Instagram unveils fact-checking program to combat image-based misinformation


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