Media technology

Tarun Katial and Keertan Adyanthaya launch Serendipity Media Technology

Tarun Katial and Keertan Adyanthaya launch Serendipity Media Technology

1970-01-01T05: 30: 00 + 0530

New Delhi, June 21 (PTI) Former ZEE5 CEO Tarun Katial and Keertan Adyanthaya, former content and communications manager for The Walt Disney Company APAC, have launched an AI-powered platform Serendipity Media Technology.

Serendipity Media Technology is an artificial intelligence (AI) -based content creation platform for writers, producers and an entertainment platform with relevant and relevant content, according to a statement.

It will be instrumental in the end-to-end evaluation of the story by providing the writers with information and insight that will help them create content that matches well with broadcasters or platforms, allowing producers to filter the content based on relevance, he added. .

“Serendipity aims to transform the way writers create content and how media platforms assess and choose scripts that are relevant to their audiences,” he said.

Serendipity Media Technology will initially be launched in India and then quickly rolled out to global markets such as the US and UK, he added.

The platform should be commissioned from mid-July 2021.

“Our goal is to provide writers with tools that ease the burden of content creation through a structured approach and AI assistance,” Katial said.

Keertan Adyanthaya said, “This will help us deliver well-defined content with a higher success rate for all members of the value chain. “

The media and entertainment industry is one of the fastest growing sectors in India and is expected to grow 25% in 2021, according to a recent FICCI-EY report. PTI KRH ABM


Disclaimer: – This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI

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