Media technology

Tarun Katial and Keertan Adyanthaya Launch New Company, Serendipity Media Technology – India Education | Latest Education News | Global educational news

Mumbai: To fill a void in the media industry, Tarun Katial, ex-CEO of ZEE5 and Keertan Adyanthaya, ex-head of content and communications for The Walt Disney Company APAC in Hong Kong, came together to launch Serendipity Media Technology, a platform that empowers writers, producers and entertainment platforms with relevant and relevant content. Serendipity aims to transform the way writers create content and how media platforms assess and choose scripts that are relevant to their audiences.

Having successfully made a name for themselves in the broadcast and digital media space, and with a collective experience of over 5 decades, the co-founders also harness their own rich knowledge and deep understanding of platform needs and requirements. media as well as content. creators and producers in creating and matching popular content with relevant audiences. The platform they are creating will initially be launched in India and then quickly rolled out to global markets like the US and UK.

The media and entertainment industry is one of the fastest growing sectors in India and is expected to grow 25% in 2021 according to a FICCI-EY report. Serendipity Media Technology will be instrumental in the end-to-end evaluation of the story by providing writers with information and intelligence that will help them create content that best matches broadcasters or platforms, allowing producers to filter content according to relevance and provides an in-depth understanding of the audience’s psyche to the platforms.

Commenting on the launch, Mr. Tarun Katial – Co-Founder, Serendipity Media Technology said, “We are delighted to announce the launch of our new business. Our goal is to provide copywriters with tools that ease the burden of content creation through a structured approach and AI assistance.

In addition to this, Mr. Keertan Adyanthaya – Co-Founder, Serendipity Media Technology said, “We are excited to create a comprehensive platform that not only empowers and enables content creation, but better understands audiences. This will help us deliver well-defined content with a higher success rate for everyone in the value chain. “

The platform should be commissioned from mid-July 2021.


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