Media platforms

Social Media Platforms Help Content Creators Make Decent Earnings

Social media and online content platforms are not just a means of communication or entertainment, but a serious career option for some content creators. The internet offers many options for generating income and content creation is becoming a major area for many Indians. YouTube, Instagram, Facebook, Snapchat, and some local social networks help talented content creators and influencers earn a decent income.

The trend has accelerated in Tier II and III cities across India, with many people having millions of subscribers on YouTube, Instagram and other networks. Tik-Tok had managed to grab a major market share in the short video segment, but the app was banned by the Indian government due to its Chinese connection. Although Tik-Tok remains banned in India, many other social media platforms and apps have gained traction.

According to a story published in Fortune India, many influencers and content creators come from small towns. They have created a dedicated fan-following by using their talent and having a persistent approach to making a career online. At first, it is really difficult to gain subscribers on these networks, but once a content creator reaches critical mass, the snowball effect helps them grow further.

Social media entrepreneur Ranveer Allahbadia has successfully generated a dedicated following on YouTube and he also runs an exclusive podcast on Spotify. Content creator Kusha Kapila has over two million followers on Instagram and she delivers fresh and entertaining short videos. Fitness instructor Sahil Khan has over 10 million followers on Instagram. Finance expert Neha Nagar has over a million social media followers. There are many successful social media entrepreneurs who love what they do and make a lot of money.

Some prominent female journalists like Barkha Dutt, Faye D’Souza and Arfa Khanum Sherwani have also managed to create a big name in the world of social media. Their insightful reports have helped them build an online community.

Content creators make money by sharing ad revenue on social media platforms. These earnings are usually based on the quality of traffic and the number of views their videos receive. In addition to ad revenue, content creators also earn money by endorsing brands and sharing product reviews on their feed.

Many brands have partnered with popular content creators to boost their brand awareness. The advertiser base includes health and fitness companies, FMCG companies, beauty product manufacturers, online sports betting and gaming platforms, financial services majors, sporting goods manufacturers and clothing. Online gambling platforms have focused on Indian bettors and they have used many influencers to market their platforms. There are many platforms that cater to Indian consumers and before opening an account bettors should check an up-to-date ranking of the best betting sites, in order to make an informed decision. Due diligence is required before making any investment decision.

With nearly a billion active users in India, online networks will continue to grow. The Indian market is expected to register a high number of viewers and advertising revenue will follow. While many people would think it’s too late to enter the world of content creation, online media experts and advertising professionals believe there’s always room for new talent. If someone has the talent and inspiration to work hard, a dedicated online community and fans can be created even today.


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