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Social media content startup Jellysmack launches into ANZ amid $ 133 billion global market boom

Jellysmack country manager for ANZ Ezechiel Ritchie. Origin: supplied.

New York-based social media content-sharing startup Jellysmack was launched in Australia and New Zealand, to take advantage of a growing local content market and provide new opportunities for SMEs.

Founded by Michael Philippe, Robin Sabban and Swann Maizil in 2016, Jellysmack uses AI technology and data to help video creators grow their audiences across multiple social platforms.

Through the Jellysmack Creator program, he uses both technology tools and expert editors to optimize and distribute content on Facebook, Instagram, Snapchat, TikTok and YouTube on behalf of the creator, helping them reach new audiences and generate new sources of income.

According to Jellysmack, its managed content gets roughly 10 billion global views each month and a cross-platform reach of some 125 million unique monthly users in the United States alone.

Currently, more than 350 creators around the world are using the program, including YouTube captions – and high earners – PewDiePie, MrBeast, Nas Daily, and Bailey Sarian.

The global expansion follows an undisclosed Series C investment from Softbank. Today, the American company is focused on growing the “creative economy”, which is currently worth around US $ 100 billion ($ 133 billion) even more.

Why ANZ?

Ezechiel Ritchie, former director of industry Google and first employee of Taboola in Australia, leads the deployment of ANZ as country director.

Already, Jellysmack has signed ten of Australia’s top video content creators, including artist and host Jazza, Italian food channel Vincenzo’s Plate and educational channel HowToBasic, which is Australia’s fifth largest YouTube channel with 16 , 7 million subscribers.

“We basically do all the heavy lifting,” Ritchie says. SmartCompany.

“They can focus on producing the content.”

ANZ was a key market for US business expansion and a single market for content creation, says Ritchie. The monetization of social media content here is among the highest in the world, he explains.

Content made in Australia and New Zealand is also very exportable and sells well in the huge markets of the UK and US.

When the Creators Program launched in the United States, the team garnered a lot of interest from Australian and Kiwi designers. There is a clear demand from local creators for a tool like this.

Jellysmack for small businesses

But it’s not just professional content creators who are moving online. We are seeing more and more business owners strengthening their social presence on platforms like Instagram and TikTok and finding new ways to engage current customers and find new ones.

This has only accelerated during the COVID-19 pandemic.

Jellysmack is for all creators, says Ritchie. This includes broadcasters, radio stations, publishers and businesses of all sizes.

“We allow them to start diversifying across all social media platforms, with all the benefits that come with that,” he explains.

There is very little overlap between users of Facebook and YouTube, for example. The ability to easily distribute content allows businesses to reach a wider audience.

It’s also a way to reduce risk, says Rithcie.

“If something happens on one platform, you know you have a strong presence across multiple… you are able to maintain your income stream. “


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