Media platforms

Seven social media platforms to watch out for

If your association is still trying to figure out Snapchat, you might be behind when it comes to social media trends.

Despite the fact that the mainstream social networks (Facebook, Twitter, Instagram and YouTube) are gaining the most attention, social media continues to evolve, and there are some interesting social networks to watch even if you don’t have one. ‘usefulness. again.

Among them:

Club-house. The most publicized of recent social media apps, this tool offers an airy audio conversation, creating a level of intimacy absent from large social networks. (Other heat-creating factors: The network was originally invitation-only, iOS-only, and celebrity-filled.) The concept is hot enough that the two Twitter and Facebook began to work on their own competitors.

Discord. Similar to a more mainstream version of Slack, Discord first gained popularity in the gaming community, as it allows for traditional voice, video, and text conversations. (Meaning its gaming roots: its logo resembles a controller.) Although initially seen as a niche, Discord has broadened its appeal, double in size during the pandemic to over 120 million monthly active users. This push puts it on a similar growth rate to Snapchat (265 million daily active users), Pinterest (459 million monthly active users), and Twitter (192 million daily active users).

Signal. A desire for more privacy coupled with a growing concern about larger social networks has helped bring attention to this secure chat app, which first hit the mainstream last fall. According to Fast business, its success is in part due to a privacy policy update by one of its main competitors, Facebook-owned WhatsApp, which was unpopular with users because it allowed more data to be shared with third parties.

Caffeine. Twitch is clearly the biggest player among live video streaming networks, and YouTube’s live offerings are popular as well, but the pandemic has helped attract other players as well. A new entry in the field is caffeine, formed by a team of former Apple executives in 2018, which serves as a platform for this founder Ben Keighran calls it “social diffusion”. Caffeine has grabbed a celebrity roster by providing a way for them to deliver content directly to their audience.

Planetary. A big concern among social media fans is centralization, in part due to factors like openness, privacy, and moderation. This concern has led to the creation of alternative social media experiences, such as Mastodon. The all-new Planetary, released to the public last month, is an attempt to create a mainstream version of a social network built on distributed principles. Its founder, Evan Henshaw-Plath, was Twitter’s first employee. (Henshaw-Plath is also participating in a training effort for decentralize Twitter.)

Listeners. An audio platform like Clubhouse, EarBuds encourages curators to share what they listen to with a wider audience. Founded by a former footballer and directly inspired by his experiences in the field, EarBuds and other similar tools could help regain a lost privacy in the digital age.

Text messaging. I bet you didn’t expect to see that here, did you? Well, texting is experiencing a bit of a renaissance due to new tactics that could help organizations reach a wider audience. Recent tools such as Sub text, which functions as a sort of sub-stack for SMS, has emerged to take advantage of the broadcast capabilities and high response rates of text-based social media.

Clubhouse (top right) is gaining fans fast these days. (Editorial Wachiwit / iStock / Getty Images Plus)

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