Media technology

No-code orchestration enables next-generation multimedia technology

By combining automated tasks into a workflow that delivers service based on customer demands, OTT media providers can capture subscriber interest and stay relevant in the industry.

The television sector is undergoing substantial changes, requiring creativity, adaptability and flexibility. For example, over-the-top (OTT) and video-on-demand (VOD) media services have disrupted traditional cable, satellite TV and broadcast operators, opening competition to a wider range of services. streaming. In addition, high-bandwidth 5G services will boost the popularity and usage of OTT platforms, as 5G offers consumers the ability to download or stream content wherever they want.

In response, traditional TV operators are looking for new ways to capture subscriber interest and stay relevant in the industry. In this context, OTT platforms, such as Android TV, are an attractive option for operators as they provide a superior and future-proof entertainment experience.

Orchestrators work by combining automated tasks into a workflow that delivers service based on customer requests.

Android TV: an OTT ecosystem

Android TV appeals to operators for several reasons. In addition to being available on a wide range of devices, the OTT ecosystem available through Google Play brings together thousands of applications that operators can connect to instantly. However, as content increases, so does the need for a superior, differentiated, and consistent user experience spanning all client platforms and supported by a robust, flexible, agile, and scalable cloud service.

Android TV also gives operators a way to provide streaming apps alongside local and live programming. As carriers maintain their brand on subscriber TVs, they can offer a modern interface, voice control, apps through Google Play’s App Store, and federated search of live and recorded content.

However, to adopt Android TV, carriers need to consolidate their BSS/OSS systems into more scalable and modern architectures, reduce network and product maintenance expenses, and deliver excellent customer experiences.

Simple adoption of Android TV

Adopting Android TV is simple with a no-code, cloud-native orchestrator that works by combining automated tasks into a workflow that delivers service based on customer requests. These automated tasks include provisioning and deploying servers, virtual machines, storage space, and other computing resources. Orchestration tools can also incorporate security and permissions checks. The ability to efficiently orchestrate automated tasks on the cloud offers many benefits to communications service providers (CSPs):

  1. The adaptability of the network infrastructure translates into better utilization of resources. Network orchestration programs can help organizations dynamically discover the state of resource allocation within the network. This allows operators to optimize resource utilization by eliminating manual intervention. Ultimately, the infrastructure’s ability to adapt to the demands of the web enables enterprises to improve opex and reduce service costs. Thus, network orchestration has a direct impact on a company’s bottom line through optimized resource utilization capabilities.
  2. Intuitive self-service provides a great customer experience. Network orchestration and automation provide intuitive self-service capabilities to customers. This includes automatic discovery and innovative pre-registration processes that streamline the entire service activation mechanism. It also allows bandwidth scalability as needed by network users. With more and more people opting for 5G, this is crucial to maintaining quality service.

    So, having an automated and intuitive self-service mechanism through network orchestration is a great way to ensure a superior user experience.

  3. Reducing the complexity of controlling services means faster time to market. Real-time inventory data and appropriate resource allocations enable robust infrastructure provisioning capabilities. This, in turn, greatly reduces the complexity of controlling services within the system. As a result, services can now be delivered quickly, even in multi-layered, multi-vendor systems, and CSPs can significantly reduce latency and deliver high-quality products with reduced turnaround times.

    In this case, reducing time to market allows organizations to add value for customers, whether they are businesses or individual subscribers.

  4. Automated service order fulfillment creates an adaptive and efficient network. Network orchestration processes have built-in mechanisms for automated execution of service commands. This paves the way for self-management and a brilliant network, which can use analytics effectively, become self-healing, and adapt according to the needs of its clients. Having an efficiently adaptive network is a fundamental business value proposition in the world of telecommunications.

    Network orchestration enables enterprises to deliver quality service with low latency and scalability while maintaining a collaborative and protected communication environment. It also helps to identify potential threats to the system and take necessary action appropriately. Overall, this is a critical factor in determining opex and bottom line.

The essential

Android TV is a great option to help maintain a CSP’s competitive position and generate new revenue streams. It integrates a multi-trip user experience that offers advanced TV services and secures access to the best content rights. It provides operators with a scalable platform to effectively monetize video content, increasing ARPU while reducing churn.

The optimal way to drive and deliver these OTT services is to use a no-code, cloud-native cloud-native orchestration and provisioning platform that enables Android TV to operate with multi-tenant support. This helps simplify integrations, consolidate operations, and reuse business workflows across different countries of operation. Using a multi-domain, workflow-driven service orchestrator, CSPs can extend their services through a centralized platform that provides the flexibility to achieve their goals of going digital, driving convergence, and delivering the best customer experience.

Diego Ambuhl is the Director of Product Portfolio at Intraway, which provides fulfillment and assurance solutions to help global telecommunications operators create the networks of the future.

Diego Ambuhl


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