Media literacy

News – Exposing prejudices in “education” in media education

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Those of us who write for a living know exactly how to wrench emotions out of readers, and video / audio producers are experts at harnessing shock and awe to get the reactions we want. Taken together, today’s technological media are complex by their very nature.

Emotional responses are amplified and reinforced by sophisticated, repetitive methods designed specifically for the control of individual perceptions of reality. The most recent artificial intelligence algorithms draw on decades of such experience and mistakenly believe that we can determine the truth of any story.

This led to the opening of the high sounding ‘Media Literacy Week’, which has grown relentlessly for six years with its clear agenda of determining what are the facts versus misrepresentation in the media. online content. Their dedication to tackling disinformation has turned into demands for racial equity and social justice, taught and implemented behind the scenes through our educators, librarians and mainstream media from Kindergarten to Grade 12. . Proud sponsors this year: Facebook, Amazon, TikTok, among others.

From October 26-30, Media Literacy Week’s online resources feature lessons on the Black Lives Matter protests, police history, LGBTQ + identity toolkits, institutionalized racism, and the perspectives of opinion leaders on cultural and gender marginalization in advertising.

The National Association for Media Education (NAMLE) is the primary coordinator of the message and education of what is to be determined to be right or wrong, right or wrong, politically correct or immoral. Their website states that “issues of race, social justice, equity and inclusion are at the heart of media literacy and have always been. “

How it all teaches literacy, defined by Merriam webster as “knowledge that relates to a specified subject”, is mind boggling.

Developing media literacy seems like a fairly straightforward task: to introduce people to the basics of the concepts behind news and information, including how and most importantly why it can be manipulated through a variety of sensory inputs, then let learners apply their knowledge to a wide range of topics and examples.

When we teach reading, we don’t limit what can and should be read, nor do we present a political agenda as part of each statement. As a child, newspaper comics and breakfast cereal boxes introduced me to words and phrases uncommon in my home environment, serving as the basis for understanding academic articles and composing corporate messages. Likewise, media literacy could include exposure to the full range of technologies, platforms, ideas and opinions without worrying about the topic itself, but only how to recognize the influence of each methodology so that the learner can choose, adapt and react accordingly over time. and experience.

Rather, this year’s events for Media Literacy Week encompass everything political, from Facebook’s focus on educating new voters to teaching civic reasoning online at Stanford; watch Amazon-product All In: The struggle for democracy the social and political repression of transgender people in the Netflix documentary, Disclosure.

Media literacy skills, like science, math, and reading, have no inherent connection to politics or any particular ideology, and neither should they. Scrambling the education of our children, as well as adult immigrants who want to know more about their adopted country, by pushing a liberal political agenda has apparently not been limited to Howard Zinn. A popular history of the United States Where The New York Times’ The 1619 Project. It permeates our virtual classrooms and boardrooms, training sessions and background materials, leading to liberal activism on the streets and in polling stations as the logical and deliberately planned next step .

What is needed instead is teaching critical thinking and humbly acknowledging that we are human, with biases and misperceptions. In all the points of the finger of prejudice on all sides, I wonder how many so-called experts, educators, and yes, even media people, take the time to research and reflect on their own internal predispositions.

If your kids are participating in this innocuous-sounding program, please join them in checking out local media experts, if they provide objective standards, or even referencing the etymology of words used in bait headlines to. clicks today. We all need to make sure our communications are clear and to the point rather than vague and pushy.

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