Media platforms

New research highlights the use of social media platforms for news content around the world


Whether you like it or not – whether or not you use social platforms for this purpose – the fact is that many people now get at least some of their daily news and current affairs content from media apps. social.

This can be problematic, for various reasons. On the one hand, social platform algorithms seek to maximize engagement, which often allows more divisive and argumentative content to have more reach because it sparks more debate.

Algorithms are also tailored to your tastes and interests, based on past engagement, which can lead to filter bubbles where you see fewer alternative viewpoints, while it can also mean your political views are shaped, one way or another, by your connections and what they share in their feeds.

There’s not really a way around it, but what’s equally interesting to consider is the impact it can have around the world and how people in different regions now rely on social platforms to news content.

This is what this new study of YouGov dig into. Based on his Global Profiles pool, which includes more than 43,000 people from around the world, YouGov has compiled a new snapshot of the countries that rely on social platforms the most for news content.

As you can see in the table below, 2 out of 3 consumers in Indonesia and Vietnam now use social media as a source of information, which means that social platforms have a huge influence on the flow of information in these regions.

South Africa and the Philippines are next on the list, while the United States ranks 23rd, which offers an interesting perspective on how global trends are influenced by social media discussions.

That’s why Meta’s efforts to fight misinformation in places like Burma are crucial, and why Twitter’s resistance to government removal requests matters.

Some interesting notes to consider – check out YouGovThe full chart overview below.

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