MY Entertainment acquired by Media Content Services
Charleston, SC-based production services company Media Content Services (MCS) continued its expansion into content creation by acquiring prolific unscripted prodco MY Entertainment.
The deal was engineered by Shawn Moffatt and Patrick Bryant — CEO and co-founder of MCS, respectively — and Michael Yudin, founder and president of MY Entertainment, who will continue in his role with the company.
Launched in 2000 by Yudin, a seasoned production manager who had worked for Thames Television and Viacom Entertainment, MY has created thousands of hours of factual, unscripted programming for a wide range of outlets including Discovery, A&E, National Geographic, BBC, Lifetime, MTV, Travel Channel, Investigation Discovery, Oxygen, Food Network, Animal Planet, TruTV and PBS.
He is best known for the long series of paranormal investigations Ghost Adventures – which moved to Discovery+ in 2021 after airing on the Travel Channel since 2008 – and its many spin-offs, most recently Ghost Adventures: Home Visits, which dropped on Discovery+ in May of this year. His most recent venture is The power game, a reality competition format for MTV and SBS. It has also expanded its efforts internationally through a co-development partnership with Seoul-based company Something Special.
MY founder Yudin explained that the acquisition deal represented the ideal scenario where he could spend more time with his family while remaining active professionally.
“Having worked for major companies in this industry, I knew that if I ever sold MY Entertainment, I wanted my team to be a key part of a cutting-edge entrepreneurial company,” he said.
Yudin found such a partner in MCS, which was started by broadcast veteran Bryant in 1997 as Go To Team, a video production camera coverage provider that has since been incorporated under the MCS umbrella. with five other production service companies. In 2021, the company stepped into the content creation space with the creation of Brands & Content Studios, which MCS says developed and sold its first series to the Magnolia Network.
According to a statement announcing the deal, Moffatt and Yudin of MCS have had conversations over the past few years about how their companies could work together. This ultimately led to the acquisition as a means to fulfill both Yudin’s personal and professional goals and the content ambitions of MCS, which can now benefit from the two companies’ relationships as well as established track records. of MY in the factual realm and unscripted production.
“We are very happy that our teams are now part of the same organization and that we are partnering with Michael,” said MCS co-founder Bryant. “Our partnership will allow us to offer even more quality content to the global market.