Most Visited Social Media Sites and Platforms, According to Cloudflare
For the first time, Facebook and Google were dethroned as the most popular destinations on the Internet.
That’s according to an analysis of year-round web traffic by storage company Cloudflare which found TikTok to be the most visited website and also the most visited social media platform. Cloudflare rank is calculated on the amount of web traffic generated by a site throughout the year.
TikTok’s growth has been nothing short of exceptional. It was first launched by ByteDance, a Chinese company, in 2016. However, it took over a year for the company to buy the rival app Musical.ly before its user base hit the ground running. begins to grow exponentially.
Fast forward to 2020, and a combination of increased marketing campaigns and the COVID-19 pandemic has created a perfect recipe for the platform to truly take off outside of China. Various TikTok challenges that went viral as the world went into isolation allowed the app to infiltrate even those who don’t have a particularly good view of China-made software.
Despite this massive growth, Cloudflare reports that the platform still never exceeded position 7 in web traffic until the turn of 2021.
“It was on February 17, 2021 that TikTok obtained the first place for a day. In March, TikTok had a few more days and also in May, but it was after August 10, 2021 that TikTok took the lead most of the time, ”wrote João Tomé and Sofia Cardita of Cloudflare on the Blog Publish.
Cardita and Tomé noted that the top spot traded hands a few times between Google and TikTok during the months of October and November, but the Chinese app dominated most days, including Thanksgiving and Black Friday.
Top 10 most visited websites in 2021
- TIC Tac
Top 10 most visited social media platforms in 2021
- TIC Tac
Despite this, Facebook is still the most used social network, with 2.9 billion monthly active users and 1.9 billion daily users. This is according to the regulatory documents of the Meta company.
By comparison, Cloudflare reports that more than one billion users log into the TikTok platform each month, the majority of which are children and teens. This age group in turn attracts artists whose audiences match the group.
Like Facebook and Instagram, TikTok is no stranger to controversy. Calls from different quarters have pressured the platform to put more measures in place to protect teens and children from harmful unregulated content while finding ways to ensure the fight against it. addiction to social media platform.
“TikTok is about entertainment and brings joy… You focus on authentic content, uplifting content. But like all entertainment, you want to watch in moderation, and we’re putting in place tools, pause video, screen time management, and tools for parents like family matchmaking to make sure they can have it. conversations and doing what’s right for their families and teens. Michael Beckerman, Head of Public Policy at TikTok.
It should be noted that TikTok is not available in China, as its content does not comply with Chinese laws. Instead, it has a sister app by the name of Douyin which is pretty much the same except that its content follows the laws of the country.