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Modern technology is essential to enrich social media platforms | Digital

The rapid emergence of metaverse encourages many to venture into new virtual frontiers. In response to the growing formation of diverse virtual universes, social media platforms must prepare for this future by implementing unique strategies that not only optimize but also enhance user experiences as they explore the endless lands of cyberspace, especially given the increasing incorporation of virtual and augmented reality (VR and AR) while adapting to the decentralized environment induced by the future Web3.

These new technologies are becoming increasingly pervasive and will sustain various social media platforms as they create increased levels of virtual immersion for users. Simultaneously, the introduction of such immersive technologies can help bridge social gaps where users can seamlessly insert themselves into multiple online communities, all in a safe and supportive environment.

Empower new forms of creators

Alternative forms of identity are increasingly becoming a theme in the virtual world. Creators can literally put a new “face” online via virtual avatars that merge sensory technologies and artificial intelligence (AI). While social media platforms may allow users to integrate virtual avatars into activities such as profile picture settingsthe use of avatars has particularly gained ground on live broadcast platforms.

The real-time nature of live streaming makes the movement and depiction of virtual avatars all the more exciting. Streamers have the ability to express an instant version of themselves while keeping their real identities private and challenging viewers’ imaginations.

For example, the legendary Swedish band Abba induced waves of nostalgia in the hearts of viewers as their virtual concert used computer vision, AI, and virtual reality to portray the members as aging avatars performing classic moves from their heyday. This concert was a monumental event because it showed that virtual avatars could encourage high level of commitment and can also be a solution for creators to launch streams even if they currently have limits, physically or otherwise. Additionally, by integrating virtual avatar technologies into their own systems, live streaming platforms can also streamline the avatar customization process where creators can directly edit and customize their avatars on the streaming platform itself without using any third party software.

Maximize security in virtual worlds

As the possibilities of various virtual identities expand, debates over online safety still rage as the internet sees its fair share of data hacking and other unfavorable attributes lately. However, as social media platforms adopt and innovate more transformative technologies, they can transform our virtual world into a safer utopia.

Beyond “unfollow” or “block” buttons, these platforms can be more proactive measures that prevent any form of online harassment in the first place. For example, social media giants like Meta have announced plans to launch a personal boundary tool which allows Metaverse users to create a “virtual safe zone” around themselves by activating a bubble around their avatars whenever they feel threatened.

From the perspective of the live streaming industry, since the real-time nature of content requires faster security measures, the modern tools mentioned above can serve as inspiration for rapid content moderation. . For example, by integrating AI into centralized content management systems, platforms can initiate quick automatic checks and live content filters. These checks can be critical to removing inappropriate or disturbing content and keeping communities safe in their virtual environments.

Create sustainable online communities

While social media platforms keep the spirit of community alive in the virtual world, modern technologies can enable social media platforms to give users a stronger sense of belonging. Users do not need to navigate their virtual journeys alone. More and more app features in the market are evolving to introduce collaboration-based features that, for example, can transform a basic group discussion in a well-functioning community channel.

Within live streaming platforms, building a community has always been a priority because platforms are a direct means of communication between streamers and viewers. However, to further reinforce the essence of community, modern technologies that combine AI and community detection algorithms can be leveraged to bring users together.

Live streaming platforms can go beyond displaying favorite content on users’ streams. They can automatically gather real-time insights into user behaviors while recommending relevant feeds, making it transparently engaged online communities which can last for a long time.

Technology will continue to revolutionize social media platforms for decades to come, alongside rapidly changing user needs. These platforms are therefore ready to optimize these innovations to ensure their sustainability and user loyalty. Live streaming, in particular, has come a long way in technology where the industry had made previously impossible events a reality today.


Ying Feng is Vice President of Bigo.


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