Media literacy

Media Literacy Training of Trainers Fellowship Program



UK media education charities are invited to bid for the £ 150,000 Training of Trainers Grant pilot program. This program aims to help media education organizations adapt their teaching materials to teachers working with children with special educational needs and disabilities (SEND). We expect offers to range from £ 5,000 to £ 75,000, but offers of all sizes will be considered as part of the program.


How to register

To apply for this grant program, please complete the application form attached to this webpage and send it to [email protected] Applications will be open until November 29, 2021, 23:59 GMT. We will endeavor to notify applicants of the outcome of the grant program during the week of December 20, but timelines may be subject to change.

If you have any questions about this grant program or the application process, please contact [email protected] The Department of Digital Culture, Media and Sports (DCMS) will be hosting information sessions for applicants during the week of November 15, 2021. If you would like to attend, please register your interest with the mailbox. letters.

Project requirements

DCMS is committed to creating an inclusive approach to online security. This pilot grant program is intended to fund organizations that already have experience supporting teachers in media education, to adapt and adapt their teaching materials for teachers working with SEND children. The program is open to projects targeting children of any age group, or with any type of SEND. We expect offers to range from £ 20,000 to £ 75,000, but offers of all sizes will be considered as part of the program.

Projects funded by this grant program must have the following results:

  • adapting media literacy teaching materials suitable for teachers working with SEND children
  • production of evaluation data on the effectiveness of such material in developing teachers and building media literacy capacities in children with SEND
  • production of an evaluation report describing the evaluation methodology and data

The grant period will begin in January 2022 (subject to application processing times) and should be completed by the end of March 2022. Funds received under the grant program can be used to adapt and test equipment, however due to time constraints. it will not cover the delivery of materials to teachers. Applicants must demonstrate how they will use and provide the appropriate material beyond the end of the grant period in their application forms.

Application criteria

Applicants are invited to submit a project proposal by completing the application form attached to this webpage and sending it to [email protected]

The projects submitted to the program will be evaluated according to the following essential criteria:

  • applicants must have UK registered charity status
  • applicants must have experience providing media education
  • applicants should bid on projects costing between £ 20,000 and £ 150,000
  • the development and adaptation of teaching materials should be suitable for teachers working with SEND children. This can focus on children of any age group, with any type of SEND
  • applications must demonstrate how the educational material has been specially designed to support SEND children
  • teaching material should relate to one or more areas of media education, primarily with an emphasis on online safety
  • Projects should include plans to assess the effectiveness of teaching materials in teacher development and in building media literacy capacity in children with SEND. The evaluation of applications will have a preference for projects with strong evaluation methodologies
  • applications must indicate how the educational material created in the project will be delivered beyond the end of the grant period
  • applications must have plans for the delivery of the project by the end of March 2022

It is desirable that :

  • applicants have previous work experience to develop teachers
  • applicants have previous experience / expertise working with SEND requirements
  • project evaluation plans go beyond self-reported data

Entries will be evaluated to determine if they offer good value for money. Projects that seek large amounts of funding without demonstrating commensurate results are unlikely to be successful. Projects with suspected fraudulent costs will not be accepted into the grant program.

Background information

In July 2021, DCMS released the Online Media Literacy Strategy, which sets out our ambition to improve national media literacy capabilities. The UK has a rich media education landscape with over 170 organizations providing educational initiatives to users. However, a recent mapping exercise revealed that there were significant gaps in educational material for certain user groups, for example, only 4% of initiatives targeted users with disabilities. We are committed to creating a more inclusive media education landscape by encouraging organizations to fill gaps in the landscape and deliver more educational initiatives to vulnerable user groups.

One of the policy objectives of the Online Media Literacy Strategy is to improve access to age-appropriate and capacity-appropriate media education support for these excluded user groups, such as than children with SEND. These children often receive support from the protection and welfare professionals they work with, but our engagement suggests that this support rarely extends to individuals’ online lives. We know that one of these key groups of professionals are teachers. The engagement highlighted that teachers can face this problem for a number of reasons:

  • lack of self-confidence to facilitate these conversations in class
  • limited media literacy skills
  • lack of time to devote to discussing media literacy
  • uncertainty as to which resources to use and whether they will have an impact

We want to build skills and enable teachers to be able to talk about media education with their students and integrate the consideration of online safety into protection practices. We have already seen some organizations start to take steps to improve teachers’ media literacy skills.

However, this activity is largely focused on supporting teachers working in mainstream education. There is an even greater barrier for teachers working with SEND children, as there are a very limited number of available resources tailored to the needs of these children. Teachers should have access to media education resources specifically designed for children with SEND. This may include:

  • lesson plans taught in a format that can accommodate shorter attention spans
  • content that covers age-appropriate issues but is suitable for children with an early age to read
  • content that addresses issues to which children with SEND may be more vulnerable, such as online abuse

This grant program has been set up to support organizations that offer media education activities to expand their activity to support teachers with SEND children.

Media Literacy Training of Trainers Program Grant Application Form (ODT, 16.5 KB)

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