Media literacy

Media literacy: keys to interpreting media messages

World Media and Information Week is organized by UNESCO each year in October to review and celebrate progress made towards “Media and Information Literacy for All”. The book Media Literacy: Keys to Interpreting Media Messages authored by Prof. Art Silverblatt Art Silverblatt, Emeritus Professor of Media Communications at WebsterUniversity, St. Louis, Missouri, Professor Anubhuti Yadav, Professor of New Media at the Indian Institute of Communication masse, India and Dr Vedabhyas Kundu, Program Manager at Gandhi Smriti and Darshan Samiti is a contribution to the worldwide celebrations of MIL from India. This Indian edition was developed as part of the Digital International Media Literacy Education Project (DIMLE).

Media education: Keys to Interpreting Media Messages offers a critical approach that will allow students to better understand the information, messages, ideologies and entertainment factors conveyed by mass communication channels – print, photography, film, radio, television and media. digital. One of the main goals of media education is to enable students
develop a healthy and critical independence from the influence of the media, while maintaining their ability to enjoy interacting with the media and to develop their capacities to create media content.

Part I of the book presents a theoretical framework for the critical analysis of the media text. Part II gives students the opportunity to apply this methodological framework to a variety of media formats: journalism, advertising and political communications. Part III consists of a brief review of mass media issues (violence in the media, media and children, media and social change, and global communications), as well as a discussion of potential outcomes once that people will have acquired a better knowledge of the media.

Prof. Art Silverblatt, Prof. Anubhuti Yadav and Dr VEdabhyas Kudu, with their rich experiences in the field of media and information literacy, have decided to release this print edition as we are all surrounded by misinformation, misinformation and rumors of all kinds. During the pandemic, the world recognized the importance of media and information literacy in tackling the infodemic. This timely initiative is imbued with India’s theoretical perspective of media education and initiatives taken in the field of media education by government and non-governmental organizations in India, where the focus is on building and the deconstruction of media messages. The emphasis is on empowering students through education. This edition includes case studies of the Indian media industry which is very dynamic and complex AUTHORS.


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