Media content

Media content creators encouraged to adapt new technologies

Content creators were urged to embrace and adapt to new technologies that will allow them to compete in the global marketplace.

Principal Secretary of State for the Department of Broadcasting and Telecommunications Esther Koimett said the digital economy is the new driver of innovation and competitiveness, a need that compels content creators to thrive in the new landscape.

“It is initiatives like these that are the cornerstone of our operations and the foundation for the sustainable creation and distribution of digital content. So we need to familiarize ourselves with the applicable laws and policies as we leverage our skills to get the most out of the motion picture industry,” Koimett said.

Speaking at the launch of the Digital Employability III scheme on Tuesday at a hotel in Nairobi, the SP noted that the scheme was vital as it empowers young creative women to take advantage of the digital economy and be vigilant as Media consumers have become key players in the type of content created.

She said the government is organizing trainings for the youths to give them an edge in the global market, which presents immense opportunities for economic growth.

The PS said the training resonates well with the government’s drive to empower youth for wealth and job creation through Ajira and other projects, due to the fact that beneficiaries of the program aged between 18 and 34 year olds are vulnerable as some are unemployed while others have lost their livelihoods due to the Covid-19 pandemic.

Koimett said the Covid-19 and Digital Employability Phase III Digital Content Creation Skills Program is important because it offers young women in the creative industry a chance to thrive in digital spaces for employability.

“The government has identified the film industry as one of the sectors to create employment opportunities for economic growth and development with the aim of creating a thriving film sector for creatively talented Kenyans,” he said. she declared.

The PS thanked the UK government for the tremendous support that the Foreign, Commonwealth and Development Office (FCDO) continues to provide to state agencies under the Department of ICT, Innovation and of the youth.

She said the government is grateful that the Foreign, Commonwealth and Development Office, through the British High Commission in Nairobi, and the African Center for Women in ICT have trained more than 2,832 young people. vulnerable women to digital skills and the development of relevant local digital media content to improve their livelihoods.

Koimett meanwhile noted that their efforts to spearhead the cyber hygiene program that aims to educate 30,000 underserved digital populations in the country will empower 1,000 upcoming female artists and educate them on the regulations governing the creation of audio-visual content. .

“The digital economy has gained considerable importance within the global economy as a driver of innovation and competitiveness. This new ecosystem presents a unique opportunity for our economic growth,” she added.

According to World Bank data, the digital economy is growing faster than economies overall, especially in developing countries, with ICT accounting for 17% of gross domestic product growth.

The data also indicates that the fastest growth in e-commerce is in the Global South, while the Internet economy in developing economies is growing at 15-25% per year.

She said the current swelling global market and increased connectivity call for tailored policies that can help the country operate online spaces with confidence and urged governments, businesses and individuals to adapt to this new reality as digital technologies become the cornerstone of people’s daily activities.

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