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Make your social media content “engaging, entertaining” enough

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Content is always king, says Hala Harb.

Gulf today, Journalist

Why don’t some social media channels that only deliver important or useful information have no takers? Why are science and culture videos often overlooked by frivolous videos that garner millions of hits and views?

In a discussion titled “Useful and Entertaining Content,” the social media station of the 40th Sharjah International Book Fair (SIBF) dissected and decoded social media consumption habits and trends to answer questions asked by many content creators in various fields and professions often face it.

“It all depends on the honesty of your intentions when creating content. It has to represent who you are and what you believe in and nothing else, ”said Hala Harb, workshop trainer and content creator.

“It’s the huge potential of social media that you might want to unlock, but the only key to that is how real you are. Content is still king, and it will be, ”she said.

During an hour-long interactive workshop, Harb answered questions from the audience while emphasizing the importance of introducing “an element of fun and attraction” into the content, especially that which deals with serious issues. because it is often perceived as boring.

One of the session attendees, Mohammed Abdullah, a 50-year-old Emirati Instagrammer and photographer, noted, “Several things for me to remember here because I often skip videos in seconds if I don’t like them. While I create content myself, I also consume content created by others. So, as someone who has been using social media for over a decade now, I received some great ideas during this workshop.

Other social media users in the panel echoed similar sentiments. “I can now begin to understand some of the videos that I watch and those that I skip. The entertainment factor is important for getting attention, but at the end of the day, it’s the content we all consume, and it’s better if it’s real, ”said 39-year-old legal adviser Zafer Hamade.

Teacher Rida Zein said knowing the nuances of creating entertaining yet informative videos will help her become a better teacher. “I usually gravitate towards social commentary and human interest stories on social media. Now I understand why, as a teacher, I should consider making videos using the knowledge I have gained from these platforms, ”Zein said at the end of the session.

The social media station will be holding similar workshop-style discussions every day throughout the book fair, which runs through November 13 at Expo Center Sharjah.

ALICE IN THE LAND OF SCIENCES: Wham! The balloons burst one after the other in the hands of the children gathered at the workshop “Alice in Scienceland” during the 40th edition of the Sharjah International Book Fair (SIBF).

Each young participant received a balloon into which he had to blow as much as possible. Then they were asked to squeeze lemon juice on the inflated balloons, which caused them to explode. Surprised for a while, the kids may have been, but they were immensely excited to be part of an experience.

It was indeed a science wonderland for young children during a workshop led by Comme il Faut. Children over 10 participated in an exciting session where they could see science experiments that explain different phenomena such as the force of gravity and diffusion.

In the following experiment, workshop trainers Jacob and Di showed them how to balance a heavy book on two sheets of A4 paper rolled like cylinders in order to explain gravity and geometric shapes, while demonstrating how they could levitate objects in the air using a balloon. Then they explained the diffusion by sprinkling pepper powder in a plate filled with water; when the children applied liquid soap to their finger and dipped it into the water, they saw the pepper recoil to one side, making the water clear.

Dotted with readings from Mark Twain’s book Alice in Wonderland, the trainers tried to make science fun by explaining the mystery behind the topic. To further entertain the kids, Coach Morris played monkey tricks throughout. As a bonus, they made the last experiment a magic trick to count the number of points on each side of a map.

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