Media technology

Majid Al Futtaim Selects CitrusAd As Retail Media Technology Platform


(ST. PETERSBOURG, Florida) – Majid Al Futtaim Retail, Carrefour operator in the Middle East, Africa and Asia, directly integrates its internal technology and its advanced analysis pipeline into the CitrusAd media platform, to accelerate the offer across all of its markets in the coming weeks. Majid Al Futtaim operates more than 375 Carrefour stores in 17 countries, serves more than 750,000 customers daily and employs more than 37,000 people.

By combining CitrusAd’s retail media technology with the advanced data and analytics capabilities of Majid Al Futtaim, Carrefour’s exclusive franchisee will provide brands and suppliers with unprecedented access to industry-leading information and data. relevant part to stimulate significant growth. Majid Al Futtaim Retail is the first retailer in the wider region to offer such seamless access for supplier success through the CitrusAd platform, signaling an exciting long term strategy in digital retail media. The integration will deliver personalization, improve customer shopping experiences, while allowing vendors to launch sponsored products, display ad campaigns and more at the point of purchase to increase sales and accurately measure their return on investment via real-time reporting dashboards. All of this is achieved while the privacy data of registered and guest customers is protected at the highest level within the Carrefour platform ecosystem.

Globally, there is a significant shift in digital advertising dollars to digital retail media opportunities similar to this offering from Carrefour and CitrusAd, which combines a strong omnichannel retail destination with the right technology. . Brand investments are increasing due to the transparency of reporting combined with the impact and influence of e-commerce storage space and display advertising activity that are found to have for online sales of brand and in-store sales growth.

Majid Al Futtaim introduced Carrefour in the United Arab Emirates in 1995 and owns the rights to use the brand in more than 30 countries in the Middle East, Africa and Asia.

“As a pioneer in data transformation, we’re unlocking our first-party data that spans our geographies and a wide range of digitization initiatives. We believe that every day should be effortless, which is why we integrate with CitrusAd’s open API to enable our supplier community to achieve better results while providing additional customization to our customers ”, a declared Nalla Karunanithy, Chief Digital Officer at Majid Al Futtaim Retail.

CitrusAd co-founder Nick Paech said: “We are delighted to be invited into the Carrefour ecosystem and the long term strategy of Majid Al Futtaims. It is a strong and exciting omnichannel retailer with an influential ecommerce destination. This fact, combined with our technology, will create a very exciting retail media journey for them and their brands. We look forward to playing our part in Carrefour’s continued success and delivering a refreshing, easy-to-use and impactful solution to brands and agencies across the region.

© Press release 2021

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