Media technology

Majid Al Futtaim Selects CitrusAd as Retail Media Technology Platform


(ST. PETERSBURG, Fla.) – Majid Al Futtaim Retail, Carrefour’s operator in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the retail media platform CitrusAd, to accelerate the offer across all its markets in the coming weeks. Majid Al Futtaim operates more than 375 Carrefour stores in 17 countries, serves more than 750,000 customers daily and employs more than 37,000 people.

By combining CitrusAd’s retail media technology with Majid Al Futtaim’s advanced data and analytics capabilities, Carrefour’s exclusive franchisee will provide brands and suppliers with unprecedented access to first-party insights and data relevant to generate significant growth. Majid Al Futtaim Retail is the first retailer in the Greater Region to offer such seamless access for supplier success through the CitrusAd platform, signaling an exciting long-term strategy in digital retail media. The integration will provide personalization, improve customer shopping experiences, while allowing vendors to launch sponsored products, display advertising campaigns and more at the point of sale to increase sales and accurately measure their return. on investment via real-time reporting dashboards. All of this is achieved while the privacy data of registered and guest customers is kept at the highest level of protection within the Carrefour platform ecosystem.

Globally, there is a significant shift of digital advertising dollars to digital retail media opportunities similar to this offering from Carrefour and CitrusAd, which combines a strong omnichannel retailer destination with the right technology. Brand investments are increasing due to reporting transparency combined with the impact and influence of online retail space and advertising activity on online sales and in-store sales growth. A brand.

Majid Al Futtaim introduced Carrefour to the United Arab Emirates in 1995 and holds the rights to operate the brand in more than 30 countries in the Middle East, Africa and Asia.

“As a pioneer in data transformation, we are releasing our first-party data that spans our geographies and a wide range of digitization initiatives. We believe that every day should be effortless, which is why we are integrating CitrusAd’s open API to enable our vendor community to achieve better results while providing additional personalization for our customers,” said Nalla Karunanithy , Chief Digital Officer at Majid Al Futtaim Retail.

CitrusAd co-founder Nick Paech said, “We are delighted to be invited into Majid Al Futtaims’ Carrefour ecosystem and long-term strategy. They are a strong and exciting omnichannel retailer with an influencer e-commerce destination, this fact combined with our technology will create a very exciting media journey for them and their brands. We look forward to playing our part in Carrefour’s continued success and delivering a refreshing, easy-to-use and impactful solution to brands and agencies in the region.

© Press release 2021

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