Media technology

Majid Al Futtaim chooses CitrusAd as technology platform for retail media


Dubai-based retailer to roll out CitrusAd Retail media platform across Carrefour in 17 countries

ST. PETERSBURG, Florida, July 27, 2021– (COMMERCIAL THREAD) – Majid Al Futtaim Retail, Carrefour operator in the Middle East, Africa and Asia, directly integrates its internal technology and its advanced analysis pipeline into the CitrusAd media platform to accelerate the offer in all its markets in the years to come. weeks. Majid Al Futtaim operates more than 375 Carrefour stores in 17 countries, serves more than 750,000 customers daily and employs more than 37,000 people.

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CitrusAd / Majid Al Futtaim Retail Media Technology Platform (Photo: Business Wire)

By combining CitrusAd’s retail media technology with the advanced data and analytical capabilities of Majid Al Futtaim, Carrefour’s exclusive franchisee will provide brands and suppliers with unprecedented access to first-party information and data relevant to stimulate meaningful growth. Majid Al Futtaim Retail is the first retailer in the wider region to offer such seamless access for supplier success through the CitrusAd platform, signaling an exciting long term strategy in digital retail media. The integration will provide personalization, improve customer shopping experiences, while allowing vendors to launch sponsored products, display ad campaigns and more at the point of purchase to increase sales and accurately measure their return on investment via real-time reporting dashboards. All of this is achieved while the privacy data of registered and guest customers is protected at the highest level within the Carrefour platform ecosystem.

Globally, there is a significant shift in digital advertising dollars to digital retail media opportunities similar to this offering from Carrefour and CitrusAd, which combines a strong omnichannel retail destination with the right technology. . Brand investments are increasing due to the transparency of reporting combined with the impact and influence of e-commerce storage space and display advertising activity that is proving to have for online sales of brand and in-store sales growth.

Majid Al Futtaim introduced Carrefour in the United Arab Emirates in 1995 and holds the rights to use the brand in more than 30 countries in the Middle East, Africa and Asia.

“As a pioneer in data transformation, we’re unlocking our first-party data that spans all of our geographies and a wide range of digitization initiatives. We believe that every day should be effortless, which is why we integrate with CitrusAd’s open API to enable our vendor community to achieve better results while providing additional customization to our customers, ”said Nalla Karunanithy, Chief Digital Officer at Majid Al Futtaim Retail.

CitrusAd co-founder Nick Paech said: “We are delighted to be invited into the Carrefour ecosystem and the long term strategy of Majid Al Futtaims. It is a strong and exciting omnichannel retailer with an influential e-commerce destination, this fact combined with our technology is going for them and their brands a very exciting retail media journey. We look forward to playing our part in Carrefour’s continued success and delivering a refreshing, easy-to-use and impactful solution to brands and agencies across the region.

Note to Editor: The legal name of this company is “Majid Al Futtaim” and should not be abbreviated or replaced by an acronym to avoid confusion with another business entity.

About CitrusAd

CitrusAdvertise is the world’s leading self-service e-commerce ad serving platform that enables retailers to monetize their digital storage while empowering brands to increase sales by launching targeted and profitable digital campaigns on retail websites and apps. at the point of purchase. Since launching in 2017, CitrusAd has been powering the fastest growing e-commerce advertising network in the United States and has become the preferred ad serving platform, service and retail media sales organization. of the global retail industry. Successful retailers, across all verticals in 25 countries, leverage the CitrusAd platform and real-time relevance engine to create more personalized shopping experiences and deliver better ROI for suppliers. For more information visit

About Carrefour by Majid Al Futtaim

Carrefour was launched in the region in 1995 by United Arab Emirates-based Majid Al Futtaim, who is the exclusive franchisee to operate Carrefour in more than 30 countries in the Middle East, Africa and Asia, and fully owns operations in the region. Today, Majid Al Futtaim operates more than 375 Carrefour stores in 16 countries, serves more than 750,000 customers per day and employs more than 37,000 people.

Carrefour operates different store formats, as well as multiple online offers to meet the growing needs of its diverse clientele. Faithful to the brand’s commitment to offer the widest range of quality products and the best value for money, Carrefour offers an unrivaled choice of more than 500,000 food and non-food products, and an inspiring exemplary customer experience. local to create great moments for everyone every day. . In Carrefour stores, Majid Al Futtaim sources more than 80% of the products offered in the region, which makes it a key element in supporting producers, suppliers, families and local economies.

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Nick paech
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Tracy nappier
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