Lush Creates ‘Anti-Social’ Policy, Withdraws From Social Media Platforms
Lush is boycotting social media.
Cosmetics brand Lush is boycotting social media until platforms like Instagram, Facebook and Snapchat take action to provide a safer environment for users.
From Friday, the brand’s “anti-social media” policy will go into effect in the 48 countries where it operates and its accounts will be closed.
“As so many teenagers have experienced it before us, Lush has tried to get out of social media, but our FOMO is vast and our compulsion to use different platforms means we end up there, despite our best intentions,” he said in a press release.
“We wouldn’t ask our customers to meet us in a dark, dangerous alley – but some social media platforms are starting to feel like places no one should be encouraged to go.
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“Something has to change.”
Lush hoped that the platforms would introduce best practice guidelines and international regulations would be enacted.
It comes after the Facebook Papers and whistleblower accounts of former Facebook employees exposing internal research documents showing that Facebook was aware of the damage done by its platform, but chose not to act.
“It’s not enough for companies to stop placing paid advertising; people and their time are the currency of these channels, and we don’t want our content to be used by hidden algorithms designed to keep people captive on a channel. “
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The brand will also keep its Twitter and Youtube accounts.