Media literacy

Lion Forge Animation and PBS Team Up for Children’s Multimedia Literacy Program, “Drawn In”

Supporting elementary literacy goals for children and celebrating underrepresented communities and groups, St. Louis-based Nine PBS has partnered with David Steward II’s Academy Award-winning Lion Forge Animation to create a new multimedia initiative to represent disadvantaged children of color and help in the fight to close the literacy gap.

Attracted has been designed to energize the educational goals of English and language arts for children aged 6-8 through a wide range of animated video shorts, online educational puzzles and games, and print and digital comics . A specificity Attracted provide parents and educators with resources to help students build their reading skills.

“Nine PBS wrote the book on how public media engages local communities around issues that matter to them,” says Amy Shaw, President and CEO of Nine PBS. “For us to implement the vision that our local community advisors had for the Attracted stories and characters, it was intentional and imperative that we work with a partner like LFA that is black and brown in ownership and leadership. Their team is representative of our target audience, both behind and in front of the camera. It is a more authentic approach to educating, serving and transforming our community.

The cover of the Drawn In comic.

Here is the official description of the initiative:

Drawn In is an epic comedy adventure story series following the exploits of four Midwestern kids who are unapologetically fond of comic books. Tyler, Nevaeh, Jadyn and Grace live and breathe comics. In each Drawn In adventure, their real world collides with the comic book world as colorful heroes, villains, robots and other whimsical creatures escape from the comic book pages – and kids must analyze and formulate how to catch and restore them if they hope to save their town from cartoon chaos!

As they pursue the renegade characters, the world around the children changes dramatically: comic book panels become portals, letters become escape routes, sound effects become visible, and illustrations come to life. In each story, children use problem-solving and literacy skills to put their worlds back together.

“Our partnership with Nine PBS exemplifies our commitment to driving change through public media and fostering diversity of content in the public media landscape nationwide,” adds David Steward II, Lay Vice President of Stations. American public television (APTS). “Attracted is among the first animated children’s initiatives with African Americans as the main characters in public media. We are motivated to make sure this will be a catalyst for many more.

“Helping others understand the unique role public television plays in education is something I personally embrace and make our Attracted even more rewarding initiative. While advancing diversity and inclusion initiatives, we must begin to see increased diversity in programming that reflects a diverse society. Attracted does just that and will be a lot of fun in the process.

Educational games, digital comics and animated shorts will be available on

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