Media content

KOCCA to support multimedia content exports

The Hollywood Reporter is showing Korean content online at an event sponsored by the Korea Creative Content Agency. (KOCCA)

Korea’s Creative Content Agency on Thursday announced plans to expand support for local businesses wishing to export and promote media content overseas.

“KOCCA has carried out various online projects which reflect different demands to support the local industry which cannot continue its activities offline due to COVID-19,” KOCCA official Lee Do-hyung said in a statement. “Through online support programs, we will further diversify current export markets and organize market events to connect Korean video content creators with overseas buyers.”

To help South Korean content penetrate new markets such as the Middle East, North Africa and India, the agency will host an online business matchmaking event in June and invite platform operators streaming media and foreign television broadcasters.

In October, the agency plans to hold another event to showcase local content to predominantly Indian buyers.

The agency explained that after supporting local attendees at recent international online marketing events, it discovered significant global demand for Korean content.

In March, 28 Korean content creators participated in an online event called Hong Kong International Film & TV Market, with help from the content agency.

At the event, Korean content exporters signed deals with global buyers worth a combined $ 9 million, a 25 percent increase from the previous year.

The agency also added that it will continue to offer local content creators the opportunity to distribute their video content on various foreign online media platforms.

In February, it supported the participation of 56 programs in a promotional screening organized through the websites of foreign media companies such as C21Media, the Hollywood Reporter, TV Latina and BroadcastPRO. These included the JTBC drama “Bride and Groom”, the KBS reality show “Superman Returns” and the MBC documentary “Meeting You”.

From April 23 to May 10, the agency is accepting applications from local content creators for a similar online promotional project. Nominations can be submitted through its website, welcon.kocca.kr.

By Song Seung-hyun ([email protected])


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