Media literacy

Kidscreen » Archive » Guru and TIME Studios tackle kids’ media literacy


Toronto-based Guru Studio has teamed up with TIME Studios in New York to produce a new animated comedy series titled balls on media literacy and recognizing disinformation.

Targeting five to eight year olds, the show features Ellerby, an eight-year-old girl who searches for the truth behind the rumors circulating in her neighborhood with the help of her best friend Olsen. Along the way, Ellerby uses journalistic newsgathering techniques to judge the credibility, reliability, and fairness of the information she uncovers.

The 52 x 11 minute concept was created by Fablevision’s Tone Thyne (Pets, Go Go Cory Carson). Frank Falcone and Rachel Reade Marcus are executive producers for Guru, along with Maria Perez-Brown of TIME Studios’ Kids & Family division. Guru will handle international distribution and consumer product rights.

While Guru has produced popular children’s shows including True and the Rainbow KingdomTIME’s film and television production division is new to children’s content, except for some NFT-based projects in the works.

Media literacy is becoming a hot topic in the industry, with Kavaleer Productions and BBC Studios recently putting together new children’s series to tackle it. The aim is to address parents’ concerns about children’s inability to recognize real news from fake news in their landscape of increased access to information.

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