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Increase the availability and competitiveness of European audiovisual and media content


From 12 to 13 October 2021, an international expert conference “Increasing the accessibility and competitiveness of European audiovisual and media content” will take place at the Cankarjev dom congress center in Ljubljana as well as online from 12 to 13 October 2021. Participants will be addressed by Dr. Vasko Simoniti, Slovenian Minister of Culture and President of the European Union Council for Culture and Giuseppe Abbamonte, Director of Media Policy at the European Commission.

The main objective of the conference is to shed light on the main issues and challenges to ensure greater accessibility and greater competitiveness of the European audiovisual and media sector.

International conference “Increasing the availability and competitiveness of European audiovisual and media content” | Author NicoElNino /

The initiative of the conference is the new reality, where the production and distribution or availability of audiovisual and media content has changed due to technological development and the Covid-19 pandemic.

The conference is closely linked to the work of the European Union Council for Culture. The conference conclusions will make an important contribution to the Council conclusions on what needs to be done to make the entire European audiovisual and media sector more sustainable and to achieve stronger negotiating positions to establish a competitive relationship. in the world market. The conclusions will be on the agenda of the Culture Council meeting on November 30, 2021.

The European Union and the Member States have implemented several different media and audiovisual policies to promote content whose common value is cultural and linguistic diversity, which is also a major asset of the European audiovisual and media sector. Among other things, the conference will examine whether cultural diversity is sufficiently and effectively promoted and how to enable an equal relationship between the different stakeholders in the global audiovisual and media market.

The conference will bring together representatives of European professional associations in the field of production, public agencies and media service providers in the field of cinema, media and audiovisual content providers, commercial television and public services.

The following speakers will be present: Christophe Pierre Marchich, Director of the Croatian Audiovisual Center (HAVC), Mathieu Fournet, a representative of the CNC, the French National Cinematography Center, one of the largest centers in Europe based on a well-established national film policy, and Luis Chaby Vaz, President of the European Film Agencies.

We are pleased to invite you to join the converence – registrations are open until October 4, 2021.

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