Media platforms

ICYMI: Latest changes, trends and news on social media platforms

Have you heard this week’s news on the best social platforms? Otherwise, SmartBrief has a recap of the latest social media news, trends, and updates.

Posted: November 18, 2022

(Image credit: Merakist/Unsplash)

At SmartBrief, we don’t like wasting time. In our over 250 free newsletters, we scour the web for news about your industry to help you work smarter. Along those same lines, on Friday we launched a top news recap for your favorite – and not-so-favorite (?) social media platforms. Below, you’ll learn about changes and new features in major social media platforms, as well as trends, how-tos, and business news.

Latest information on the use of social media platforms

LinkedIn adds brand safety features and marketing tools
DoubleVerify Offers Contextual and Brand Safety Tools for LinkedIn Advertisers in Expanded Partnership, Reports Advertising week. In other LinkedIn news, the platform is also introducing revenue attribution reports, multiple ad formats and search engine optimization for newsletters and articles, reports Battery.

TikTok tests social shopping among US users
TikTok is allowing US users to purchase products directly from the app through a TikTok Shop test after the service launched in the UK and parts of Southeast Asia. Some American companies have been invited to participate. Find out more via Semafor and MediaPost.

Instagram is exploring a new ad placement feature
Starting Nov. 11, brands can place ads on the homepage of Instagram’s Explore tab through the platform’s Marketing API, which also provides performance data and preview capabilities. The feature does not require any current software updates. Learn more about Search Engine Journal.

Quick shots

  • Tumblr Takes On Twitter With Important New Blue Internet Checkmark, via Advertising week
  • Report: Encrypted messaging may be in Twitter’s pipeline, via Tech Crunch
  • YouTube allows Q&As during live streams, via Tech Crunch
  • TikTok adds demographic information to Audience Manager, via social media today
  • Musk says Twitter Blue is “rock solid” to return Nov. 29, via The edge

Trends, studies & tutorials

More brands suspend advertising on Twitter, but continue to tweet
More brands and ad agencies are suspending advertising on Twitter and many are suspending annual contract negotiations due to fake brand accounts, brand safety concerns and staff instability, according to marketers. advertising and advertisers, according to reports The Wall Street Journal. However, Ad Age, which also writes about brand concerns about fake Twitter accounts, quote an anonymous agency ad buyer as the organic activity on Twitter says remains strong: “Hardly anyone stops posting, does it, which is fascinating, so organically, leaders are still tweeting and brands are still posting from handles.”

Looking for a Twitter Plan B?
While organic Twitter appears to be stable, social media users are always on the lookout for alternatives. In this summary, ZDnet’s Steven Vaughan-Nichols dives into four alternatives: Diaspora, Counter.Social, Tumblr and Mastodon.

Diving into the details of Discord
Discord’s popularity has grown significantly since the start of the COVID-19 pandemic, with over 100 million monthly active users. Although first known as a gaming community, around 30% of users report being on the platform for other activities, such as an alternative to internal chat platforms (such as Slack and Microsoft Teams ), virtual book clubs and education. Science and tech journalist Anugraha Sundaravelu dives into Discord in the UK Underground.

Is Mastodon viable for brands?
Marketers considering running the growing ad-free social platform Mastodon, which has reached more than 1.5 million monthly active users, must consider factors such as its operation on 4,600 servers that lack brand safety checks and pose challenges for mass reach and require specific marketing. strategies. Although there are no paid posts promoted, media reporters join servers that focus on their beats. PRWeek has more.

Steps to get started on TikTok – if it’s worth it
TikTok marketing can be a powerful way to reach people aged 18 to 49, writes digital marketing manager Michelle Hummel. FranchiseWire. Watch some contestants’ posts before you start, then record a 15-second video and experiment with the effects tool, suggests Hummel.

TV-like Snapchat AR lens engagement
More than 80% of consumers who interact with Snapchat’s augmented reality lenses stay engaged with the technology for more than two seconds, making the app’s AR engagement comparable to TV-driving high attention, according to a study by Dentsu Media’s Attention Economy team, as reported by Advertising week. Brand recall through Snapchat AR Lenses was 1.3x higher than Dentsu’s benchmark, with top-performing content being personally relevant and using distinct brand elements.

Should you advertise on TikTok, Shorts or Reels?
TikTok has the largest share of short video budgets due to its exponential user growth rate and engagement, but demographics, ad formats, trust and brand safety are also key considerations when review of TikTok, Instagram Reels and YouTube Shorts, media buyers told Campaign US. Experts also note that some brands are still refraining from advertising on TikTok due to its regulatory hurdles and relationship with China.

Economic news

Social media platforms go beyond advertising
Twitter, TikTok and Instagram are exploring subscription options and partnerships with creators to become less reliant on traditional ad revenue. However, BeReal, the newcomer, is focused on increasing market share and exposure without any advertising. “We’re in the social space right now where apps are trying to not rely solely on ad revenue,” said Brendan Gahan, partner and social director at Mekanism. Digiday has more.

Quick hits:

  • Reddit poaches Pinterest, Google executives to boost ad operations, via MediaPost
  • Omdia Says TikTok’s Global Ad Sales Will Surpass Meta, YouTube – Combined! — in 5 years, via MediaPost

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