IBF Announces Vikramjit Sen as Chairman of the Digital Media Content Regulatory Board, Marketing & Advertising News, AND BrandEquity
The board is comprised of prominent figures from the media and entertainment industry and Organized Online Content Providers (OCCP), with experience in IPR, programming and content creation.
The board includes Nikkhil Advani; Deepak Dhar, CEO and Founder of the Banijay Group; Ashwiny Iyer Tiwari and Tigmanshu Dhulia. The other two members of OCCP are Ashok Nambisan, General Counsel, Sony Pictures, and Mihir Rale, Chief Regional Counsel, Star and Disney India.
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The self-regulatory body which is formed in accordance with the mandate of the 2021 Rules on Information Technology (Intermediate Guidelines and Code of Ethics for Digital Media) with active consultation among the creative industry fraternity should create a Credible, strong and practical code for content, with an inclusive and equitable governance structure under Sen’s experienced chairmanship, IBF said in a press release.
K Madhavan, IBF President, said: “I am delighted that so many media and entertainment industry experts have stepped forward and accepted the IBDF’s invitation to be part of the organization. proposed self-regulation. I look forward to working with the Council whose mandate is to ensure the freedom of expression of the Indian creative industry and to help the public aware of OTT platforms to have unhindered access to world-class content and differentiated. This is a historic and win-win moment for all stakeholders, namely the M&E industry, policy makers and OTT platform subscribers.
IBF is renamed Indian Broadcasting and Digital Foundation (IBDF), as it expands its scope to cover digital platforms to bring all digital actors (OTT) together under one roof. This industry-led self-regulatory body (SRB), called the Digital Media Content Regulatory Council (DMCRC) for OTT digital platforms, is a second-level appeal-level mechanism, similar to the Broadcast Content Complaint Council (BCCC) .