How to revamp your social media platforms and sell repeatedly
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When it comes to sharing your message and selling deals, there are tons of platforms to help you do just that. Each platform offers creative ways to make sales, and what’s more, these options also allow for a lot of automation, allowing you to sell offers repeatedly and without showing up on a daily basis.
First, it’s important to choose the platform that feels best and most aligned to use. Good indicators for making this decision are where you feel comfortable and which platforms you naturally lean towards. New platforms will appear, and by all means, it’s great to try them out. However, as a general rule, it is effective to stick to the key platforms that resonate the most and direct the energy there.
You don’t have to “crush” every social media platform to be successful. Ultimately, you should sell, hire, create, and build your empire where you feel best and soul-aligned for you, your business, and your audience.
Whether it’s building an email list, posting on Facebook, Instagram, YouTube, publishing podcasts or Amazon books, whatever it is, own it! Decide to claim your platform as the space where sales will be repeated and easy. Once the platform is locked, it’s time to engage with your audience and sell. Here’s how:
Related: Five Innovative Ways to Implement Marketing Automation to Improve Sales
1. Create content to reuse
It is important to create content that you believe in and that you are passionate about. This way everything flows and feels easy – and your best energy and magnetism comes through! Once created, the content can then be reused for other platforms. This is the key! Being able to reuse your content will save you time and allow you to grow your business through continued engagement on your platforms with minimal effort because you’ve already done the initial creation. An example of this might be writing a blog and jumping to a live stream. This content is then repurposed in multiple ways by taking short clips, making quotes, or highlighting key statements and phrases to get your message across in new ways.
Related: 4 Ideas for Repurposing Your Branded Content
2. Create continued sales
There are several ways to create continued sales. There are membership programs (an ongoing program with a community), permanent programs (a permanently open program with an ongoing community), and home-study programs (a self-paced program with no active community). These can all be sold on each platform through paid or organic ads, both of which can be automated. Once these systems are in place and you have created the original program or content, it will continue to sell.
Another way to entice customers to come to your space and join your mailing list is to create free giveaways! It’s about creating epic content of great value and service for your ideal customers. It is essential not to hold back and offer quality products as a free gift!
3. Earn repeat money with a free giveaway funnel
Once someone opts in to the free gift, they receive an offer to buy a program or product – often at a lost cost price (although there is no rule that it must be low cost). The initial offer can be priced as low as $7-100 and worth infinitely more than the purchase price. If they choose to buy this offer, they are then offered the next product at a high investment price. You can do this as many times as you want. This is how you create mostly automated income.
Related: Do you want to build loyalty? Remember, everyone loves free stuff.
4. Develop the right mindset
Most people have beliefs about money that don’t serve them, and then from those beliefs they continue to create the same reality and the same results. It’s important to examine what beliefs you currently hold that may be holding you back from creating continued cash flow. Once you’ve taken the time to identify and acknowledge these beliefs, you can ask yourself: what beliefs do I need or want to put in place instead? Below is an exercise highlighting this process:
Articulate 5-10 core beliefs about how selling is going for you in terms of automated revenue streams, new customers coming into your space, and whatever comes up for you here. Here are some sample beliefs to get you up to speed:
“I get new customers and sales every day.”
“New people coming to my space love paying me upfront.”
“I give myself permission to receive even when I am not actively showing up.”
“It’s easy for me to sell and make money daily from the things I’ve put in place.”
“People are continually finding my previous work and still buying.”
“I make money while I sleep.”
“I can do one or two simple gestures to connect with people, which translates into sales.”
“I know exactly what to put in my funnels.”
“I know exactly what my ideal customers want to buy.”
What other beliefs need to be in place to be the person who receives money continuously and sells repeatedly? Remember: all beliefs are a choice. You can choose what you want to believe, then code it! You also deserve to receive money repeatedly, even when you sleep.