How to make your social media content go viral
If you’re an entrepreneur, you might think that social media isn’t really necessary for your business. However, I continue to be amazed at the impact social media has had on my real estate business. My business has sold over 200 turnkey rentals using Instagram, and we’ve raised millions of dollars in investment using Instagram and Facebook. I also have a web presence and quite a few connections in my LinkedIn network, but when comparing engagement levels, nothing can compete with Instagram and Facebook.
To leverage the power of social media for your business, it’s not enough to simply have a social presence. You need to regularly engage with the community and share your experience. For example, people follow my business on Instagram and Facebook to see before-and-after photos of real estate projects and touring properties in different stages of development. People want to see how you run your business and how you help customers.
If you are a social media user, you have probably wondered how you can make one of your posts go viral. Often it can seem like there is no rhyme or reason to what makes content go viral. In such a saturated digital market, creating viral content is harder than ever. Despite these challenges, with a little strategic planning, consistency, and commitment, you can create viral content more than once. Many people and businesses regularly create viral content by following specific tactics and strategies. One of them is Brian Breach, a Ted Talk speaker and social media magnet, and I asked for his advice to help me and other entrepreneurs who want to get big on social media.
1. Leave Easter eggs in your videos.
If you don’t know what a digital Easter egg is, we’ve got you covered. The term was actually coined by a programmer who hid his signature in a secret room in the Atari 2600 Adventure (Wayback Machine) video game. Decades later, Easter eggs have become a recurring theme not only in games, but also in social media.
As the name suggests, an easter egg is something you leave hidden inside a video or post that will elicit a reaction and prompt comments from users. Add something funny, weird, or out of place to create discussion in the comments. Digital Easter Eggs are tips, tricks, or anything useful or interesting that you hide in a social media post. This is a strategy that not everyone knows, but which practically guarantees you more views and likes, no matter what social media app you use.
2. Login with large accounts.
One of the most interesting aspects of social networks is that the majority of the population has an account on at least one platform. This includes celebrities, athletes, investors, etc., which means these people are much more accessible than they were before social media existed. Some of them may even be your customers, suppliers or distributors. It’s a good idea to connect with bigger and successful pages that will repost or share your video, greatly increasing your chances of going viral. There’s no specific way to do this, but the most important thing to do is follow those larger accounts.
For example, as a real estate expert, I reach and follow verified influencers with many followers who discuss real estate or are real estate investors themselves, such as Grant Cardone, Austin Zaback, and author Michael Zuber . Research influencers in your niche, follow them, and get to know their content.
After following them, it is important to commit. Comment on their photos and videos, share their posts on your stories, and send them a message saying you like their content. It may not happen overnight, but if you’re consistent, it’s a way to build those relationships. However, there is a fine line between commitment and harassment. Be careful not to bombard these pages with hundreds of posts or comments. Accept that it will take time, but if you are genuine and keep interacting with these pages, chances are you will be noticed.
3. Use questions in your captions.
When creating captions for your posts, one of the best ways to engage with your audience and get people to notice your post is to write something that entices people to leave comments. One of the best ways to do this is to ask your followers a question. Asking a question instead of making a statement will give your post more activity and engagement. Whenever you post, think of it as a conversation with your audience. I know it’s weird to record yourself and share the recording, but imagine you’re talking to your audience, and little by little, they’ll let you know they’ve been listening all along.
4. Share your video on all platforms.
One of the most important things to do when posting content is to post the same content – or similar versions of it – on all of your social media platforms. This will give your content a lot more momentum and draw more attention to it.
If you’re trying to get as many views as possible on a specific platform, that’s OK. Just be sure to post it on that platform and then use that specific link to post it on your other networks so you can get all the traffic to one place. The more you share your content, the higher its chances of going viral. Since different social media platforms cater to different audiences, you’ll likely notice engagement from a wider range of people than if you had just posted on one platform.
Most of my content starts with an article. After posting this article, I often create a video and post the audio to various podcast platforms. I also break down the video into clips, which I continue to post several weeks after the video is posted. I’m getting as much juice as I can from this content. Breach even suggests taking it a step further by sending your videos to the media and major Facebook outlets. If one of your videos is accepted, you’ll get thousands of views that you wouldn’t otherwise get.
There is no specific formula for going viral. However, if you use the tactics mentioned above, you will definitely notice an increase in engagement and subscribers. Then, if you stay consistent and post valuable content, you could go viral.