How social media platforms are tackling racial inequality online
* Black content creators keep talking about racism inequalities on social networks.
Last summer, Black TikTokers began exploring what the app would look like without their contributions. Many are major influencers on the app, but white users tend to go viral and reap all the rewards for ripping off trends set by Black TikTokers.
By Yahoo Lifestyle, “a Forbes list of TikTok’s highest paid creators, released in January 2022, confirmed that the issue persists. Among the top five earners were both Charli and Dixie D’Amelio, Addison Rae and Josh Richards, with the only person of color being Bella Poarch – although the platform is full of trends created by black creators“, writes the output.
“The problem is how we are indoctrinated to value black work,” Conscious Lee, a black content creator/educator, tells Yahoo Life. “There is a black labor fungibility problem in the western world and social media has created a new realm in our reality to make it worse.”
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“Black people throughout the history of the Western world, not just America, have always talked about being valued as producers – not just about valuing our productions. In the community and all over America, we always say ‘they like black culture but they don’t like black people,’” he explains.
Meta (formerly known as Facebook), YouTube and TikTok have tried to address the issue through programs to invest in black creators.
According to the report, Meta launched the We the Culture program in 2021, which is said to “empower and promote the agency to creators and the Black community by providing them with the tools and platform to elevate their profiles and enable them to create long-term sustainable economic opportunities “.
TikTok has announced its Black Creations Incubator Program in January 2021, which focuses on “educating and developing 100 talented black music creators and artists,” according to a TikTok spokesperson.
from YouTube #YouTubeBlack Voices Fund was launched in 2020, which offers creators around the world “dedicated partner support, seed funding invested in the development of their channels, and participation in an intensive development program that will focus on production training, community engagement and wellness, followed by ongoing training workshops and networking programs.
Lee is one of 135 designers who are part of the #YouTubeBlack Voices Creator Class of 2022.
“If we recognize that there is a lack of access to a particular group or we recognize that a particular group is excluded from an institution or excluded from an experience, that is why we place incentives on different programs to literally try to subsidize or overcompensate for how people have been left out,” Lee explains. “If we recognize that valid cisgender white people on social media because of the status quo have more access, it makes sense for us to create programs that give black trans people or black people or people with disabilities, indigenous people, access to these spaces as well.”