How social media platforms are adapting to content creators
Despite all the hard work that goes into creating content, many in this industry feel overworked, underpaid and undervalued. Corn no Following! 2021 has shown major developments in platforms helping their creators to monetize. media update‘s Taylor Goodman unboxes it all here.
So whether you are a content creator or an influencer, these tools will help you optimize your content and engage with your audience on a deeper level, all while earning a little more money. Attractive!
So what are you waiting for? Let’s get right to the point:
Monetization of short video clips
If you’re a video maker, listen! Facebook was one of the first brands to push for the monetization of video content with its new monetization options. It centered around short videos.
In March 2021, social media giants have allowed creators to run ads in videos as short as a minute. Facebook developed this, stating that “Video creators can now make money from videos that are as little as one minute long, with minimally interrupted advertising lasting 30 seconds. For videos that are three minutes or longer, an ad can run in 45 seconds.
Additionally, the platform also started testing ads in stories that would appear as stickers and it expanded its requirements for monetization of live streams to include more creators.
This effort was part of Facebook’s increased interest in shorthand content and its attempt to lure creators away from TikTok.
Community accelerator program
In May 2021, Facebook announced its Community accelerator program. This eight-month program sees its participants “receive training, mentorship and funds to invest in an initiative that extends the positive impact of their community.”
The program aims to empower community leaders to uplift and develop their communities. In addition to mentoring and training, these communities are expected to receive US $ 50,000 to “help fund work that advances community goals.”
Stars and Fan Subscriptions
If you are a streamer, then this is the one for you! Facebook Stars allow you to monetize your broadcast content.
How? ‘Or’ What? Well, viewers can buy stars and send them to the creator in the stream. For every star you get, Facebook pays you in USD $ 0.01. Additionally, viewers can attach virtual and animated gifts to their stars.
Fan subscriptions are another way for fans to show their support for the creators they love. Like their favorite memes page!
When a fan subscribes to a creator’s page, they will pay a monthly royalty. In return, they have access to exclusive content, a supporter badge and more personal interactions with the creator.
No, Super Follows aren’t when you really are, really want to follow someone. Rather, it is a subscription-based feature that allows creators to pay for their content and earn monthly income.
Creators can set a subscription fee of $ 2.99, $ 4.99, or $ 9.99 per month (so between R45.44 and R151.83) in exchange for exclusive or bonus content. It is reported that Twitter takes 3% of this revenue after in-app purchases are made.
To qualify for Super Follows, the user must:
- Being older than 18
- have at least 10,000 subscribers, and
- have posted 25 tweets in the last 30 days.
Twitter motivates for this feature, explaining, “With Super Follows, users can create an extra level of conversation on Twitter (share bonus Tweets and more!)
This feature allows users to generate income, More precisely via Twitter Spaces, paying for certain discussions.
The pandemic has changed the way leading brands and personalities organize events, and ticket spaces are a new take only this. Twitter elaborates on this, explaining, “Creators can use the paid spaces to organize workshops, conversations or get-togethers with their most loyal fans. ”
To benefit from this monetization option, creators must:
- Being older than 18
- have at least 1,000 subscribers, and
- hosted three spaces in the last 30 days.
Twitter’s Tip Jar is pretty straightforward. This feature allows creators to receive and send money through different payment services, like PayPal, CashApp, or Patreon, to name a few.
You will know that a user has this feature enabled when you see the Tip Jar icon next to their profile.
show your love, leave a tip
now testing Tip Jar, a new way to give and receive money on Twitter ??
more coming soon … pic.twitter.com/7vyCzlRIFc
– Twitter (@Twitter) May 6, 2021
Additionally, Twitter is venturing into the cryptocurrency market as users can tip with Bitcoin. This would only be the tip of the iceberg in terms of Twitter cryptocurrency implementation.
Similar to Facebook stars, Instagram badges can be sent to creators, by their fans, to show their support during a live broadcast.
When a viewer purchases a badge, a heart icon is displayed next to their name throughout the live stream.
Additionally, if you buy a badge:
- the questions you ask during this live will be highlighted for the creator
- comments made during this live chat can be pinned by the creator
- your hearts are highlighted in the comments section during the live, and
- your Instagram ID is on a list visible to the creator of that live video for up to 90 days.
So with that in mind, it’s not just the creator who benefits from the badges, but their fans as well! This is because if a follower wants to grab the creator’s attention, it’s a Great way to do it.
Since Instagram is owned by Facebook, many of its monetization options are similar to these. Bonuses are Instagram’s way of enticing creators to create Reels, its short cut video offering.
In order to qualify for the bonuses, the creator will need to meet certain milestones. While it is not entirely clear how much a user will earn from a bonus, it is earn money based on their reel performance.
Native affiliate tooI
This monetization tool allows creators to earn a commission on any purchases they influence. This doesn’t necessarily refer to a very followed influencer, but rather a content creator that explains why a person should buy from a certain brand or specific product.
Instagram explains the functionality of this tool, saying, “We are going to start testing a native affiliate tool that will allow creators to discover new products available at checkout, share them with their subscribers and earn commissions for purchases. [that] they drive – all in the Instagram app.
This tool benefits not only creators but also the brands they work with. Indeed, it can be useful to see how many purchases an influencer generates throughout the partnership of a brand.
Plus, consumers will be able to make purchases they know their favorite and trusted designers approve of.
Content creators, what is your favorite platform to work for? Be sure to let us know in the comments section below.
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If you want to learn more about content creation, be sure to read What is user-generated content and why you should use it.
* Image courtesy of Unsplash
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