Here are the world’s most popular social media platforms (and the companies behind them) / Digital Information World
Well over half of the world’s population, approximately 57% to be specific, uses some form of social media in order to ensure that they can connect with each other in some way. Despite this massive number of users and the fact that they are spread all over the world, the vast majority of social media is controlled by a handful of companies. For example, four of the five most used social media platforms today are owned by a single company, Meta.
Meta, which used to be called Facebook before changing its name and becoming one of its many subsidiaries, also owns WhatsApp, Instagram and Messenger. That gives it 2.9 billion users from Facebook, 2 billion from WhatsApp and 1.3 billion each from Messenger and Instagram. This makes it one of the most powerful players in a completely monopolized social media landscape, since at least a third of the world’s population has an account on one of Meta’s platforms.
Meta’s only major competitor was Alphabet, with YouTube being that company’s only social media-centric player in this regard. With nearly 2.3 billion monthly active users, YouTube is the world’s second largest social media platform outside of Facebook, and it may be the only one that can give Facebook a run for its money. his money. This is something that can be seen in Facebook constantly trying to directly compete with YouTube through things like Facebook Watch and IGTV, although these attempts have yet to achieve major success.
The top five social media platforms in the world by monthly active users are all owned by US companies, and four of them are owned specifically by Meta. However, once you break out of the top five, you’ll start to notice China’s relative success in this area. With over 1.2 billion users, WeChat is the 6th largest social media platform in the world, with TikTok and a similar app named Kuaishou rounding out social media platforms with over 1 billion. active users per month.
With all of that said and now dismissed, it is important to note that with the exception of TikTok, no other Chinese social media platform has found significant success outside of China. Of the four Chinese entries in the top ten list, only TikTok has managed to become relevant, although the fact that it has practically taken the social media world by storm and completely changed it is something that he should be noted as an indicator that the dominance of US social media may be on the decline, especially considering the bad press Meta has received lately.
There is one entry on the list that is not from China or the United States, but from the United Arab Emirates. This is Telegram, a popular messaging platform that has managed to gain 600 million monthly active users so far, and has become a popular alternative for people who want to use platforms other than those owned by Meta, which often means giving up using WhatsApp as well.
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