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Get the most out of your educational content on social media – RISMedia


When it comes to leveraging social media to drive business in the New Year, providing content that educates your audience about real estate is a great way to promote and build trust in your brand.

With access to market data and other valuable information, agents can craft a winning digital marketing strategy to package and present their educational content on social media.

From leveraging digestible videos and infographics to crowdsourcing ideas for future content, here are three ways to get the most out of educational content on social media.

Keep it short and sweet
Leveraging market data is a great way to develop unique content. Pick one or two relevant data points and break down the information and make it digestible for your audience. Whether you’re discussing rising mortgage rates and house prices, or doing a market comparison, keep your posts as simple as possible.

Keep in mind that most people are on the go when browsing social media, so keep your content short and sweet when quoting real estate numbers in your posts.

Be creative with the packaging
Educating your audience is a great marketing tactic. But sometimes the difference between getting a few views and getting thousands is the presentation. Agents can benefit from the way they package the information they post.

As social media continues to evolve, videos and infographics are great tools for capturing the attention of users scrolling across platforms. Charts can be tapped with data points that you are looking to distribute regularly (monthly or quarterly), like price gains, market comparisons, mortgage rate changes, etc.

Video is also a great way to communicate directly with your audience and provides a visual storytelling opportunity for agents who are not afraid of the camera. From live Q&A to video tours of your ads, there are many ways you can use video to educate your audience.

Open a dialogue
Engaging with your followers is essential to any agent’s social media marketing strategy. Nonetheless, it can also help drive meaningful conversations which can also lead to valuable relationships with potential clients, colleagues, and mentors.

When hosting virtual events (Q&A or group discussions), take the time to chat with viewers and attendees to come up with ideas for future content and information. As ideas flow in and content circulates, you will also present yourself as an agent who listens and provides value to your subscribers, which can be a boon to your business in the long run.

Jordan Grice is the Associate Content Editor of RISMedia. Send him your real estate news by email at [email protected].

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