Media literacy

Get recognized by PBS and KQED for teaching critical media skills

Before doing the certification, I thought I knew how to teach media analysis and source evaluation. But it took such a deeper dive and led me to teach in a different way. —Erin Ermis, Educational Library Technology Specialist, Wisconsin

It’s been a minute since we shared what’s going on with the PBS Media Literacy Educator Certification by KQED. While 2022 has been an extremely challenging year for educators across the country, many of you have prioritized fighting misinformation and empowering your students by integrating media literacy into your classrooms. And we notice and recognize your hard work!

We recently certified our 100th educator: Erin Ermis, an educational library technology specialist from Wisconsin. We also awarded nearly 1,800 micro-certificates to 475 educators across the country! Each micro-certificate represents an educator who teaches their students essential media literacy skills, including analyzing media messages and creating their own media in a variety of formats.

We have found that educators make the most progress when they work with their colleagues on teaching media literacy. We’re excited to see local cohorts hosted by PBS stations across the country, including PBS Wisconsin, PBS Rhode Island, PBS Idaho, PBS Montana, WSKG in New York and SCETV in South Carolina. (Connect to a local cohort by emailing [email protected].)

The PBS Media Literacy Educator certification by KQED has been recognized by a number of prestigious organizations. More recently, the program was received the Media Literate Media Award 2022 by the National Association for Media Literacy (NAMLE.)

A screenshot of Rik Panganiban receiving the Media Literate Media 2022 award from NAMLE on Zoom.
Kristin Lehner of PBS and Rik Panganiban of KQED receiving the 2022 Media Literate Media Award from NAMLE, July 2022 (Rik Panganiban)

But what kind of impact do we have in class? We spoke to our 100th Certified Educator Erin Ermis about her certification experience.

A photo of Erin Ermis
Erin Ermis

“I’ve taught digital citizenship for years. But doing the Code of Conduct micro-certificate gave me a different perspective. Instead of just saying ‘this is what it means to be a digital citizen’ , we created a lesson where kids designed the tech code of conduct themselves. It was a totally different way of teaching digital citizenship that allowed students to take more ownership of it. By the end of the year, the students held each other accountable. They would say ‘Wait, our code of conduct says this….’ I would get goosebumps because they were just Do this.”


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