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EBU has reservations about idea of ​​public media content sharing / Article

The decision provoked counter-arguments from public media representatives, and the European Broadcasting Union (EBU) also provided comment in an interview with LTV on June 15.

Given the need to strengthen the security of the Latvian newsroom, politicians decided that the best way to reach the Russian-speaking public in Latvia was to transfer content from LTV and Latvian Radio to commercial media. This was done without extensive discussions with experts, virtually behind closed doors, as LTV’s De Facto reported. The Saeima has also agreed on this conceptual point and still has to examine the amendments in the second reading.

The Council for Public Electronic Media (SEPLP) does not support the transfer of content to commercial media on a long-term, indefinite basis. SEPLP leader Jānis Siksnis, as well as the management of LTV and Latvian radio, expressed concern that this would reduce the audience of public media.

On Wednesday June 15, in an interview with Latvian television, the Deputy Director General of the European Broadcasting Union (EBU), Jean Philip De Tender, said that these discussions were unprecedented.

“Latvian politicians asked us to reveal how public media content is shared elsewhere in Europe. To be honest, the question confused me, because such practices do not exist anywhere else in Europe. work, it will certainly weaken Latvian television.” said DeTender.

He said it would benefit the media space if LTV continued to do what it does, but commercial media that have a duty to produce news could do it themselves.

As in the rest of Europe, Latvian public media should seek a wider audience in the digital environment, but not by distributing content to other media, the EBU representative said.

“Because the real challenge for public media is how to compete with the tech giants. How to compete with Netflix, Facebook? How to reach young audiences in new ways? That should be discussed, not rushed to shoot conclusions about content sharing,” said De Tendre.

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