Media content

DraftKings Expands Media Footprint with Meadowlark Media Content Partnership

Image source: DraftKings

DraftKings Inc has entered into a “one-of-a-kind content distribution, monetization and sponsorship agreement” with Meadowlark Media this week.

Under the terms of the agreement, both parties will distribute Dan Le Batard’s show with Stugotz and the Le Batard & Friends Network across a wide range of audio, TV, digital and social channels. In addition, the show network will feature DraftKings odds, betting trends and general information on sports betting and daily fantasies.

CEO of Meadowlark Jean Skipper commented, “We are delighted to find a collaborator in DraftKings who shares our vision of growing Dan Le Batard’s already popular show network in unconventional ways.

“With the freedom to distribute these programs widely, we will be able to reach the largest audience possible and provide incredible content to DraftKings. ”

Continue its expansion in content and media after the acquisition of Vegas Sports and Information Network (VSiN), DraftKings plans to commission new content projects that Meadowlark will develop and produce.

In addition, the sports betting operator recently announced the hiring of a media director, Brian Angiolet overseeing and optimizing content creation and media strategy, which includes working with VSiN and Meadowlark on effective content models to maximize reach.

Jason robin, CEO, Co-Founder and President of DraftKings, said, “John Skipper and Dan Le Batard have compiled a comprehensive roster of content creators who will continue to extend the quality and original programming.

“Our relationship with Meadowlark Media demonstrates DraftKings’ dynamic approach in delivering premium content to skin-in-the-game sports fans through multiple channels.”

The Dan Le Batard show with Stugotz will continue to be available as a podcast with new formats of the show slated to launch later this year. Since leaving ESPN Radio on January 4, the show has consistently ranked among the top sports programs on Apple podcasts.

“Thank you, DraftKings, for giving us the opportunity to use the exhilarating combination of rocket fuel and total freedom,” said Le Batard. “I am delighted to team up with an intrepid creative partner who sees the future and wants to help us change it.

“DraftKings believed in us, our principles and our mission enough to give us a freedom that no fearful company or traditional media partner could or ever could. To our fans, know that DraftKings is the reason you’re not behind a pay wall, and I promise you the money won’t change the series or corrupt us in any way. Sincerely, Draft Le Batard.


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