Media literacy

Cronkite School, Arizona PBS to celebrate Media Literacy Week with outreach events, programs and activities

The Walter Cronkite School of Journalism and Mass Communication and Arizona PBS will join colleges and universities across the country in celebrating American Media Literacy Week starting October 25.

Media Literacy Week is an annual event sponsored by the National Association for Media Literacy Education (NAMLE) to promote understanding of how to critically appraise information. The Cronkite School and Arizona PBS will host a range of events including programs, PBS outreach activities and a panel discussion with international journalists to understand media education from a global perspective. The lineup will also include a conversation with Amanda Knox, who was wrongly convicted of murder, and who will explain how her personal life became a news item.

“The health of our communities largely depends on the quality of the information they receive and share, hence media literacy, that is, applying critical thinking to the media and using the media to create their own. messages, helps ensure that our economic, civic and personal decision-making is rooted in accuracy, trust and transparency, ”said Jessica Pucci, Senior Associate Dean of Cronkite School.

The celebration also complements the launch of Cronkite School’s new online Bachelor of Digital Media Education. This is the country’s first four-year undergraduate program for media literacy, and its curriculum includes courses in disinformation, freedom of expression, media research, and content creation.

Kristy Roschke, Managing Director of News / Co Lab, who also sits on the NAMLE Board of Directors, helped create the events for the week.

“The Cronkite School has made it a priority to educate students about media literacy and disinformation. The News Co / Lab has been working with key stakeholders on this issue since 2017 and we are really excited to involve the whole school in this week’s programming, ”said Roschke. “The events we have planned explore various facets of media literacy, including representation, education, and the importance of having access to credible health information. ”

Here is the schedule of events:

On Monday

When YOU Are History: A Conversation with Amanda Knox and Michelle Ciulla Lipkin

Amanda Knox and Michelle Ciulla Lipkin know all too well what happens when your personal life is in the news.

Knox, an American author and journalist, was wrongly convicted of the murder of her roommate in Italy in 2009. Lipkin, executive director of NAMLE, lost her father in the 1988 bombing of Pan Am Flight 103 .

Knox and Lipkin will provide their take on how media narratives are shaped and why it’s important for news and entertainment media to remember when they write about the lives of real people.

When: October 25, 4 p.m. to 5 p.m. Phoenix time

Where: Zoom. Register here.

Arizona skyline

Kristy Roschke will join Ted Simons on the Arizona PBS Nightly Public Affairs Show to talk about the importance of media literacy and why the Cronkite School is invested in it.

When: October 25, 5 p.m. to 6 p.m. Phoenix time



Mediactive Conversations: tackling disinformation on health

Join the Cronkite School News Co / Lab and its guests from the Arizona State University Disinformation Task Force in an hour-long conversation and Q&A about the disinformation crisis and what we can do on this subject. The Zoom event, which invites the public to participate, features Jamie Winterton, director of strategy for the university’s Global Security Initiative; Anna Muldoon, co-author of “Covid-19 Conspiracy Theories” and research professional at ASU Biodesign Institute; and News Co / Lab co-founder Dan Gillmor, who teaches media literacy at Cronkite School.

When: Tuesday, Oct. 26, 9 a.m. to 10 a.m. PT

Where: Zoom. Register here.

Everyone is welcome to participate in Mediactive, a free, self-paced course designed to help the public better understand and participate in today’s information environment. It offers a series of live webinars with experts in journalism and media, public health and technology. It is offered both in English and Spanish, and takes about six hours to complete.


Programming day

Check out the Cronkite News website and YouTube channel for media literacy ‘how-to’ videos throughout the week on topics such as fake news, the spread of disinformation, and how algorithms and algorithms work. echo chambers. Further information will be provided on the following Cronkite News social media platforms: Twitter, Instagram and Facebook.


World Day

The Humphrey Fellows, media professionals from around the world hosted by the Cronkite School during their 10-month program, will lead a conversation about the meaning of media education in countries around the world. Students can send questions to Dawn Gilpin, Assistant Dean, Research, at [email protected] or Juan Mundel, Director of Global Initiatives and Associate Professor, at [email protected] The conversation will be recorded and available here. Additionally, more information will be posted on the Humphrey Fellows Instagram page throughout the week.


Media Literacy Day for Families and Educators

Arizona PBS provides home learning resources for students of all ages to learn more about media education, as well as an e-newsletter dedicated to media education topics. PBS LearningMedia (free for parents and educators) offers a collection of news and media literacy that includes videos, blogs, lessons, and tip sheets for more information on fact checking and browsing media disinformation.

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